SLT staff donates blood for the 10th successive year

Sri Lanka Telecom, the nation’s number one telecommunication service provider has conducted regular blood donation campaigns during the past ten years. This year too, this annual event was organised by the Welfare Division of SLT. Blood is donated by the SLT staff, with an average of 200 donors, to the Blood Bank as well as the Cancer Hospital, Maharagama.

The Welfare Division plans to carry out the programme on a regional level, through its island wide branch network. The SLT offices in Ragama and Biyagama also organised a similar programme with the support of the regional staff and the community recently.

SLT is one of the largest blood donors in the country, with the Blood Bank contacting the company for immediate donations in cases of emergencies as well as for any requirements the bank has. It has conducted 21 blood donation programmes from 1996 onwards.

Employees, who have donated blood more than 20 times, were awarded medals while those who have donated blood over 10 times were awarded certificates by the National Blood Bank.
All religions preach of the importance of donating to those in need.

Through this initiative SLT once again proved its commitment towards being a beacon of hope to those who are in desperate need of something that is essentially a vital life force.


SLT Launches provincial directories

Sri Lanka Telecom launched the Provincial Issue of it’s National Telephone Directory for 2007/08 including the RAINBOW PAGES on June 26 at the Mahaweli Reach Hotel, Kandy.
Speaking on the occasion, SLT’s Chief Marketing Officer, Priyantha Perera said that with the exception of the Western Province Directory [ which is due to be launched shortly], all other areas will be covered by the Provincial Directories which include the Central & Uva Provinces, Southern & Sabaragamuwa Provinces, North Central & North Western Provinces and the North & Eastern Provinces.
SLT’s General Manager Directory Services, L P M P Balapitiya said that distribution would start with immediate effect. “We will commence distribution as of June 27 and the directories will be available in SLT outlets and in addition at all Cargills outlets as well”.
Mr. Balapitiya added that all organizations and government institutions receive their directories to their door step, while public places such as Post Offices, leading hotels etc. would also be receiving them.
SLT’s Deputy General Manager, RAINBOW PAGES, Ranjith G. Rubasinghe said that they have introduced several special features into this year’s directory. “There is a Professional section introduced with a ‘Doctor Directory’, while we have replaced the short area codes (abbreviations) with the full name [ eg: MF with Moratuwa] . Within the Hotel segment too, we have listed all hotels area wise, thus making the searching process more convenient”.
“Provincial customers will get two books, namely the RAINBOW PAGES [business] & Residential Directory from this year onwards”.
The Business Directory will contain Information pages, Government Pages, Religious Pages, Organization Pages, and the RAINBOW PAGES, while the Residential Directory will consist of Personal / Individual names.
The Directories will also be available in CD form, on the Web (www.slt.lk, www.rainbowpages.lk), as well as a Voice version - 1230 (SLT Customers) and 444 ( Mobitel & Dialog customers)
CEO, eChanneling, Sidath Chandrasena, addressing the gathering explained the importance of the Doctor Directory to the public. RAINBOW PAGES have introduced the Doctor Directory in collaboration with eChanneling.
Customers could also contact 011 -2 399 399 free of charge for any directory related information or issues.


Ogilvy wins social marketing project in the Maldives

In a competitive bid to select the ideal communications partner to help the Maldives design and implement its national Drug Abuse Prevention Campaign, UNICEF Maldives selected Ogilvy Action amidst many other award winning Sri Lankan and International agencies for this very significant project.
Ogilvy Action’s strategic input and wealth of collective experience in carrying out a programme of this magnitude and sensitivity in addition to their in-depth knowledge of the Maldivian youth and culture came in good stead in this selection.
A strategic creative team led by the Company’s CEO Sandya Salgado, left on a five day workshop that planned and strategized the campaign with many stakeholders coming together to give their very personal experience and input.
The workshop was planned and implemented by UNICEF with close collaboration with their project partners ‘Journey’ (a movement initiated by recovering addicts) and The National Narcotics Control Bureau of Maldives. Many other stakeholders participated in this very crucial workshop, in order to plan the way forward for the Drug Abuse Prevention Campaign for the Maldives. Also participating in the workshop were school children, NGOs involved in prevention and counseling as well as the Police Department and Dhiraagu - the National Telecom Company.
Exactly an year ago, Ogilvy conceptualized, captured and documented this issue when a group of recovering addicts came together in Malé, to give voice to their experiences through a rock concert named ‘Revival’. The documentary delved deep into understanding the psychosis of the drug users, their deepest fears and aspirations.
The new campaign strategised and conceptualized with a wealth of input from the participants of the workshop, will be launched and implemented in Malé and the Atolls very shortly. The campaign will be created in Divehi, the local language in the Maldives.
Ogilvy Action is part of Ogilvy & Mather, which is one of the largest agency networks in the world. It offers the full range of Marketing Communications disciplines including advertising and the total gamut of non conventional media.
Ogilvy Mather Worldwide (www.ogilvy.com) belongs to the global media conglomerate WPP Group pls., with 497 offices in 125 countries. Ogilvy Action has been operational in Sri Lanka for the past eight years and has amongst its clientele numerous local and multinational companies. The agency’s forte has always been trail blazing in unconventional communications scenarios while looking at communications in the most relevant and effective manner to make a difference to the appropriate target audiences.


Shop till you drop for a bill wipe-out with HSBC

The ‘Fashion Fiesta’ Promotion by HSBC is proving to be an outstanding success with HSBC credit card holders swarming selected shopping outlets in a bid to get their entire bill fully wiped out!
235 lucky credit card holders who shop at ODEL, Hameedias, Cotton Collection, Limited Edition, Levi’s, Gabbana, Aashkii and Fusion 14 will find the value of goods purchased from these outlets completely wiped out from their credit statement as follows – 50 Bills less than Rs 1,500, 50 Bills between Rs1,501 - Rs 3,000, 115 Bills between Rs3,001 - Rs5,000 and 20 Bills between Rs5,001 and Rs10,000.
In addition, shoppers who take part in the Fashion Fiesta promotion will also get a chance of receiving complimentary gift vouchers from these merchants. This promotion is on till July 31, 2007 and the draw will be held in the first week of August.
HSBC is currently the market leader in credit cards in Sri Lanka and maintains a presence in 10,000 offices in 82 countries and territories worldwide. The bank has a comparably strong presence in North and South America, Europe and Asia-Pacific and declared assets of USD 1,861 billion as at December 31, 2006. HSBC is acknowledged as one of the world’s largest banking and financial services organisations.


People’s Merchant Bank raises Rs 50 Mn for Ceylease

People’s Merchant Bank Limited (PMBL) recently raised long term funds to the value of Rs50Mn, on behalf of Ceylease Financial Services Limited (CFSL). This facility was granted by Hatton National Bank (HNB).
This facility was secured by a quality portfolio of leases and its tenure extends over a four year period. The interest rate attached to this facility was pegged to the AWPLR, with a premium that reflected the risk profile of CFSL. Monies raised through this facility will be utilized to further augment CFSL’s fund base and to pursue its aggressive growth strategy. This is the fifth asset backed debt issue placed by PMBL for CFSL, having successfully completed four similar issues to the value of Rs 100 Mn, 60 Mn, 150 Mn and 50 Mn previously.
CFSL has achieved consistent profit growth during the last few years and they have obtained a BBB- (sri) national long rating, from Fitch Ratings Lanka Ltd, in respect of its long term, unsecured senior debt. A 50% subsidiary of Bank of Ceylon, CFSL’s other key share holder is the Brandix Group. A spokesman from PMBL stated that CFSL`s credentials, its recent performance and certain credit enhancements embedded in the structure of this facility, made the risk profile of this facility to be very low.
PMBL has featured prominently in debt market transactions, having structured and placed several securitisations, debenture issues and loan syndications for its clients. PMBL’s share remains the highest merchant bank share in the market and its key shareholders are People’s Bank, DPMC Financial Services Ltd & South Bridge Capital Investments (Sri Lanka) Ltd.


ComBank reward 170 Year 5 schol winners

The Commercial Bank of Ceylon has rewarded 170 students across the island who hold ‘Arunalu’ Minors’ Accounts with cash awards for achieving the 1st, 2nd and 3rd highest results in each school at the Year 5 scholarship examination.
The aggregate value of these cash awards made in respect of the 2006 Year 5 scholarship examination was Rs. 1.4 million.
The Bank paid Rs. 10,000 to first place winners, Rs. 7,500 to second place recipients and Rs. 5,000 to students who secured third place.
“Commercial Bank prides itself as an organisation that places great emphasis on the importance of education,” Commercial Bank’s Head of Marketing Richard Rodrigo said. “The Arunalu Minors’ Accounts scheme is designed to help children realise their full academic potential and has become extremely popular with parents from varied backgrounds who have the common interest of saving for their children. With Arunalu, everyone has a chance of winning with no lotteries or draws involved,” he said.
The ‘Arunalu’ children’s savings scheme was launched in 1998 by the bank with the objective of promoting academic excellence from a young age while encouraging the savings habit. Arunalu accounts can be opened at any of Commercial Bank’s 151 branches or supermarket counters with a minimum deposit of Rs. 100. A minimum account balance of Rs. 5,000 should be maintained at the time of the examination to be eligible for a prize.
Established in 1969, Commercial Bank is Sri Lanka’s benchmark private sector bank, which plays a dominant role in the areas of consumer banking, treasury and securities markets. Commercial Bank has the single largest network of over 270 ATMs in the country and also operates five fully-fledged branches and two booths in Bangladesh. Commercial Bank has been rated the ‘Best Bank in Sri Lanka’ for nine consecutive years by the US ‘Global Finance’ magazine and has been named the ‘Bank of the Year’ in Sri Lanka for five consecutive years by the UK based ‘The Banker’ magazine.









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