POP Discount Cards for a novel
POP Discount Cards, the first in its type in
Sri Lanka, are poised to give a novel experience and a whole range of benefits
to Sri Lankan consumers. Designed to give a much needed relief to customers in a
market where prices for products and services are increasing at an
uncontrollable rate, POP Discount Cards will enable customers to enjoy discounts
of 5%- 25% at Partner Establishments island-wide with many other benefits.
Explaining the reason to introduce POP Discount Cards, Rohitha Wijewardhana,
Managing Director of Row Marketing and Consumer Solutions said, “Everybody is
talking about the increasing cost of living nowadays. So we thought it was our
duty to introduce a novel scheme which would ease the burden of consumers.
However we didn’t think only about consumers. By joining the network POP
Discount Card Partner Establishments, business establishments can also immensely
benefit by way of an increased customer base and higher profits”.
POP Discount cards come in four options to suit different needs of customers,
namely POP Gold Cards, POP Life Cards, POP Inner Circle and POP Wisdom Cards. A
customer can enjoy the privileges entailed with POP Discount Cards for an annual
fee starting from an amount as low as Rs. 200.
POP Discount Card holders can enjoy attractive discounts at Partner
Establishment by producing a tear-off coupon which comes with an information
booklet distributed freely among customers once every three months. However only
three coupons for one business establishment are provided with the booklet and
if a customer wants to enjoy more discounts, he/ she is needed to purchase a new
booklet at a nominal fee, thus enabling Partner Establishments to keep track of
the number of discounts offered.
The difference in POP Discount Cards to any other scheme in the market is that
they are not only about discounts but POP Discount Card holders can win prizes
worth millions of rupees including luxury cars and prime properties in Quarterly
and Annual Grand Draws.
The Partner Establishments Network of POP Discount Cards, which offer discounts
to card holders includes all types of business categories including jewellery,
bridal dressing, beauty parlours, photographers, clothing and accessories,
footwear, magazine publications, cassettes and CD outlets, financial services,
house and property sales, building & construction, agricultural items, home
decorators, electrical products, cameras & accessories, computers, mobile
phones, sports equipment, exercising machines, Feng Shui, entertainment parks &
complexes, medical services, opticians, handicrafts, consumer items, educational
services, office stationery & exercise books, airline ticketing & travel
services, hotels & restaurants , meat shops, digital printing and advertising
ROW Marketing & Consumer Solutions offices are currently located in the towns of
Malabe, Kandy, Kegale, Kurunegala, Matara, Galle, Embilipitiya, Ratnapura,
Horana, Gampaha and Nugegoda with new offices in many other towns to be added to
the network soon.
Eagle to conduct 14th Poson Safety Campaign
14th consecutive year, Eagle Insurance Company will conduct the Poson Safety
Campaign with the support of Sri Lanka Police, Navy and the Life Saving
Association - by utilizing 365 professional life guards. This campaign aims at
safeguarding the lives of devotees, from drowning when bathing in nearby
reservoirs. In addition Eagle will also launch a multi-media public awareness
campaign that would highlight the need for people to comply with basic safety
Eagle expects approximately 1 million pilgrims to visit Anuradhapura and
participate in this year’s religious Poson activities. Thus Eagle will initiate
a massive public awareness campaign prior to and throughout Poson to advice
people against using unsuitable bathing places and highlighting the need for
people to act with extra caution when bathing in tanks.
Eagle has already put up large billboards and warning signboards indicating
unsafe-spots that should be avoided for bathing while guiding pilgrims to safer
bathing areas. Leaflets, in both text and picture-form, will disseminate
practical information on maintaining proper safety procedures; and about 100,000
fact¬sheets will be distributed near major tanks and at official-monitoring
terminals at selected locations before entering Anuradhapura. Banners will be
displayed at locations that provide a broad view, drawing attention to the
dangers of bathing at unprotected places.
In addition to the demonstrations on rescue manoeuvres and lifesaving tactics
that will be conducted by professional lifeguards during the campaign period,
they will also be equipped to provide required advice and information to those
wishing to obtain it.
In 1993, Eagle in collaboration with the Life Saving Association, police
department and the navy initiated the Poson safety campaign, which has continued
ever since. This project has helped in reducing the rate of drowning victims
during the Poson season to nearly zero. Through the committed efforts of Eagle,
this campaign has so far helped rescue more than 125 pilgrims as of 2006. Last
year, the campaign was hailed as very successful, where nine pilgrims were
The Eagle Poson Safety Awareness Campaign is part of the Company’s comprehensive
CSR strategy. At Eagle, being ethical and socially responsible is a way-of-life
and is a fundamental core value of the company, which Eagle champions ardently.
Eagle’s CSR initiatives vary from encouraging excellence through Eagle Higher
Education Scholarship Awards, to Eagle Samana - Creating an Equally Abled
Society to Inculcating Safety Awareness throughout the nation.
In recognition of Eagle’s commitment to CSR the Company was ranked “among the
“Ten Best Corporate Citizens of Sri Lanka” for the third successive year,
presented by the Ceylon Chamber of Commerce. Eagle was also ranked Asia’s number
1 for CSR in the industry by Asian Insurance Review.
Customer feedback through “Smiley Cards” at Keells
Keells Super, Sri Lanka’s premier super market
chain with over 26 outlets scored yet another industry first with the recent
launch of its “Smiley Card”. Operative across all Keells Super outlets, the
system encourages customers to provide feedback about their overall experience
at Keells Super outlets in a bid to foster customer service excellence.
Operations Manager, Jaykay Marketing Services Pvt Ltd Ruwan Perera said, “Two
Smiley Cards (the ‘Happy’ Card and the ‘Unhappy’ Card) are available at every
checkout counter. Depending on their experience at the respective outlets,
customers are required to simply pick the card of their choice, and produce it
to the cashier. Once swiped into the bar code scanner, the status is immediately
registered. If the customer picks up the “Unhappy Card”, the cashier will ring a
bell and a supervisor will promptly attend to the customer. We specifically want
to clear whatever is within our purview before the customer leaves our
All flash cards are bar code enabled so that the respective Point of Sales
equipment can capture the status and send it to the central database. Keells
Super has the most advanced Information Technology systems among local retailers
which provide in-depth and up-to-the-minute information for management decision
making. At any given time the management will thus know how many customers are
happy and unhappy at every outlet, and across all outlets island wide..
According to Nilush Cooray, Head of HR – Retail Sector who championed the
project across all the outlets, “This is a unique tool to which gives us
valuable inputs about our teams at different outlets. At Keells Super our quest
is to be the best quality super market chain in the country. We benchmark
ourselves against the best in the world and work on every aspect of our business
from customer service, product availability to cleanliness and hygiene. Every
aspect in our business is vital to live up to our pledge”.
Keells Super, the premier super market chain in the country, is a fully owned
subsidiary of the John Keells Group. Since its inception seventeen years ago the
chain has grown up to 26 outlets bringing a genuine super marketing experience
to the Sri Lankan consumer with emphasis on quality at prices equal to their
Certified Manager Awards ceremony
The Certified Manager Award Ceremony organised
by Lanka Accreditation Centre (Pvt) Ltd authorised franchisee for Sri Lanka and
Maldives of the Cambridge Association of Managers UK was held recently at the
Berjaya Mount Royal Beach Hotel, Mt. Lavinia.
Lanka Accreditation Centre (Pvt) Ltd is an independent private organisation
which functions as an independent assessors, examiners and validators of
vocations and professions, educational institutes and programmes. Lanka
Accreditation Centre (Pvt) Ltd also functions as promoters of vocational,
professional and higher education.
The vision of the Lanka Accreditation Centre (Pvt) Ltd is “Enhance quality and
value” and the mission is “To provide benchmarked opportunities which meet
international standards continuously through accreditation, certification,
validation and facilitation of vocational and professional education and other
opportunities to develop competencies and skills of individuals and
Prof. Dr. W. M. Jayaratne, in his key note address said that there are many
management education programmes at different levels available at government
universities and private institutions. Such programmes provide the required
management knowledge and skills. However, there are no independent schemes to
evaluate management competencies and skills at the work place. To fill this
vacuum Lanka Accreditation Centre (Pvt) Ltd jointly with Cambridge Association
of Managers UK have launched this certified manager award scheme, which would
serve as the benchmark in management competency.
Vijitha Walgamage in his welcome address said that it is a historic day as for
the first time several high profile Senior Managers & Directors from the
corporate sector in Sri Lanka receiving their certification for individual
management competencies and skills as Certified Manager. This inaugural group of
Certified Managers represent a cross section of the corporate sectors. Prof. Dr.
H. H. D.N. P. Opatha, Professor of Human Resource Management distributed the
Kandy gets the best view of the Ocean
For three days, the people of Kandy caught a
glimpse of the ocean. On the 7th, 8th and 9th of June, the Earls Regency Hotel
played host to an event that showcased Ocean View, the finest luxury condominium
and penthouse complex in Sri Lanka.
Ocean View has been designed by MA&A, the top Architects from Thailand and is
brought to Sri Lanka by Accor Developers Pvt. Ltd., a part of the renowned RJ
Corp, a multinational conglomerate associated with some of the biggest names
around the world Rajiv Sant, Country Head, Accor Developers says, “It was better
than we expected. There were more bookings than enquiries. What a great start.”
When completed, Ocean View will be the tallest condominium complex in Colombo
with 43 floors. While 80% of the building is sea-facing, it also offers the
widest choice of floor space ranging from 1215 sq ft to 3168 sq ft. As many as
357 luxury condominium units comprising of 2, 3, or 4 bedrooms are styled in 9
With exquisitely designed interiors and facilities to match, Ocean View offers
opulence for every square inch. A swimming pool with a sky roof on the 23rd
floor, a fitness centre with all ultramodern equipment, a world-class club, bar
and lounge, spa, Jacuzzi, sauna, 3 Levels of shopping exclusively for residents,
an in-complex 5-star hotel, multi-cuisine restaurant and coffee shop, pharmacy,
launderette and a super market are just a few of the luxuries you can expect at
Ocean View is located at the heart of Colombo on Galle Road, Colpetty.
Construction for Ocean View has commenced and the project will be completed by
2009. Bookings are open .
Seylan Bank commences pawning at Kalubowila
Seylan Bank, Kalubowila branch recently
commenced Pawning services. Chief guest Ajita Pasqual Director/ General Manager/
Chief Executive officer of Seylan Bank cutting the ribbon in the presence of Ms.
Rupika Navaratne Area Manager – Suburbs I, Suresh Amarasekara Assistant General
Manager Region V, and Lalantha Fernando - Manager Kalubowila branch.
IAA announces new identity
Sri Lanka’s chapter of the International
Advertising Association (IAA) recently revamped its identity and tagline as part
of the international rollout of the new global corporate identity.
The new corporate identity, which is firmly rooted in the IAA’s heritage and
essentially defines the thoughts the association wishes to place and maintain
with stakeholders worldwide.
According to IAA Chairman and World President Joseph Ghossoub, the new corporate
identity is both refreshing and contemporary. “Our new tagline – ‘Inspiring
Excellence in Communications Worldwide’ - is certainly fitting of our desire to
move in tandem with the industry. It is an integral part of the overall
appearance of the new IAA – the one that lives and breathes in the 21st
century”, said Ghossoub.
“As a global association network, and increasingly a platform for industry
issues, education and professional development, the IAA needs to be a catalyst
of the latest, most engaging and most inspiring trends in marketing
communications,” said IAA Executive Director Michael Lee. “The new IAA identity
aims to inspire industry professionals to exceed their own standards and excel
beyond their potential”, said Lee.
The IAA has provided all of its chapters with the resources needed to ensure the
transition runs smoothly, according to Lee. The IAA has created an identity CD
toolkit to enable its 56 chapters to start using the new corporate identity
Singer Mega shopper mania 2 is back
The Singer Mega chain of stores, Sri Lanka’s
number one consumer durable seller announced that last year’s successfully
concluded Shopper Mania 2 is back from May till Mid July 2007. Twice as big as
any other shopping spree, the Singer Mega Shopper Mania 2 gives away an
additional item for selected items as well as twice as much Mega Money on
There will be discounts of up to Rs. 6,000 on Futura Sewing Machines, Rs. 3,000
for front loading washing machines, colour printers free with every personal
computer or laptop, a Hitachi Home Theatre system free with every Hitachi and
Singer Plasma TV, a Dialog Satellite connection free with every Hitachi
projection and Singer/Hitachi LCD TV, up to 4 months interest free for Microwave
ovens and a Tefal frying pan free with every gas oven are among what’s on offer.
Speaking on the main advantage of Shopper Mania 2, Ravi Balraj, Deputy Marketing
Director, Singer Sri Lanka, said; “Singer Mega is a store that has month on
month product offers. Home improvement and development does not happen at once.
We see that in an age of technology driven products we update the store with the
best and the latest in terms of products, thus we will have a wide range of PCs,
especially Toshiba and ASUS. We will also have a wide range of products
available on easy payment schemes, giving the customer the opportunity to walk
into Singer Mega and walk away with a product. We have also brought in a new
brand into our portfolio with a full range of Samsung products as well as
branded offers. So the Singer Mega Shopper Mania offers something to all our
customers. In addition to the discounts, free giveaways, and easy payment
options, the Mega Money scheme is also an added bonus. If our customers have
Mega Money in hand, they have double the value of what they purchase, giving a
better deal to our loyal customers.”
Mega money is a unique loyalty scheme, allowing users to accumulate or redeem
benefits immediately. It adds further value; with any product you buy being
redeemed against any other product. The scheme was launched by Singer Mega to
recognise loyal customers and also attract new customers who look for
affiliations of this nature when they shop. The customer receives an above
average discount value on every transaction in the form of Mega Money, which can
be retained and redeemed against any product at any Singer Mega store, with a
validity period of two years.
“We want to bring new shopping concepts year on year. Our way of giving a good
deal is by being innovative and enticing the customer because shopping should be
a fun experience. We are geared to come up with offers that everyday people will
enjoy, so that in the end we would have developed a good relationship with our
consumers. And on the customer’s side they would have got a better deal and we
want to make sure that at the end of the day, the bond between the customer and
Singer Mega would grow from strength to strength,” Balraj added.
The Singer Mega chain of stores offers customers a unique shopping experience by
the company establishing long and trusted relationships with a diverse network
of partners such as IT zone for all computer accessories. Triumph, Nagindas,
Janets, Abdul Rahims, Ramani Salon, Ramzi’s Salon, Sampath Bank, Mobitel, Levis,
Farlin, Parfumerie and Singer Finance are also among these. This relationship
today has enabled the company to forge a long-term commitment and deliver value
to every customer.
Singer Mega chain of stores comprises of nine outlets – Rajagiriya, Nugegoda,
Mount Lavinia, Gampaha, Kandy, Wattala, Duplication Road, Negombo and Maharagama.
These outlets offer over 100,000 sq.ft of shopping. Launched in 1998, it has
been able to gain customer acceptance for its concept of marketing its own and
competitive brands under a world class shopping environment. It is the only
multi-brand store in Sri Lanka that offers the widest range of truly
international brands under one roof.
Singer Mega was awarded ‘Super Brand’ status in 2006 and arguably is the
youngest brand to achieve this status.