POP Discount Cards for a novel experience

POP Discount Cards, the first in its type in Sri Lanka, are poised to give a novel experience and a whole range of benefits to Sri Lankan consumers. Designed to give a much needed relief to customers in a market where prices for products and services are increasing at an uncontrollable rate, POP Discount Cards will enable customers to enjoy discounts of 5%- 25% at Partner Establishments island-wide with many other benefits.

Explaining the reason to introduce POP Discount Cards, Rohitha Wijewardhana, Managing Director of Row Marketing and Consumer Solutions said, “Everybody is talking about the increasing cost of living nowadays. So we thought it was our duty to introduce a novel scheme which would ease the burden of consumers. However we didn’t think only about consumers. By joining the network POP Discount Card Partner Establishments, business establishments can also immensely benefit by way of an increased customer base and higher profits”.

POP Discount cards come in four options to suit different needs of customers, namely POP Gold Cards, POP Life Cards, POP Inner Circle and POP Wisdom Cards. A customer can enjoy the privileges entailed with POP Discount Cards for an annual fee starting from an amount as low as Rs. 200.

POP Discount Card holders can enjoy attractive discounts at Partner Establishment by producing a tear-off coupon which comes with an information booklet distributed freely among customers once every three months. However only three coupons for one business establishment are provided with the booklet and if a customer wants to enjoy more discounts, he/ she is needed to purchase a new booklet at a nominal fee, thus enabling Partner Establishments to keep track of the number of discounts offered.

The difference in POP Discount Cards to any other scheme in the market is that they are not only about discounts but POP Discount Card holders can win prizes worth millions of rupees including luxury cars and prime properties in Quarterly and Annual Grand Draws.

The Partner Establishments Network of POP Discount Cards, which offer discounts to card holders includes all types of business categories including jewellery, bridal dressing, beauty parlours, photographers, clothing and accessories, footwear, magazine publications, cassettes and CD outlets, financial services, house and property sales, building & construction, agricultural items, home decorators, electrical products, cameras & accessories, computers, mobile phones, sports equipment, exercising machines, Feng Shui, entertainment parks & complexes, medical services, opticians, handicrafts, consumer items, educational services, office stationery & exercise books, airline ticketing & travel services, hotels & restaurants , meat shops, digital printing and advertising services.

ROW Marketing & Consumer Solutions offices are currently located in the towns of Malabe, Kandy, Kegale, Kurunegala, Matara, Galle, Embilipitiya, Ratnapura, Horana, Gampaha and Nugegoda with new offices in many other towns to be added to the network soon.


Eagle to conduct 14th Poson Safety Campaign in A’pura

For the 14th consecutive year, Eagle Insurance Company will conduct the Poson Safety Campaign with the support of Sri Lanka Police, Navy and the Life Saving Association - by utilizing 365 professional life guards. This campaign aims at safeguarding the lives of devotees, from drowning when bathing in nearby reservoirs. In addition Eagle will also launch a multi-media public awareness campaign that would highlight the need for people to comply with basic safety rules.

Eagle expects approximately 1 million pilgrims to visit Anuradhapura and participate in this year’s religious Poson activities. Thus Eagle will initiate a massive public awareness campaign prior to and throughout Poson to advice people against using unsuitable bathing places and highlighting the need for people to act with extra caution when bathing in tanks.

Eagle has already put up large billboards and warning signboards indicating unsafe-spots that should be avoided for bathing while guiding pilgrims to safer bathing areas. Leaflets, in both text and picture-form, will disseminate practical information on maintaining proper safety procedures; and about 100,000 fact¬sheets will be distributed near major tanks and at official-monitoring terminals at selected locations before entering Anuradhapura. Banners will be displayed at locations that provide a broad view, drawing attention to the dangers of bathing at unprotected places.

In addition to the demonstrations on rescue manoeuvres and lifesaving tactics that will be conducted by professional lifeguards during the campaign period, they will also be equipped to provide required advice and information to those wishing to obtain it.

In 1993, Eagle in collaboration with the Life Saving Association, police department and the navy initiated the Poson safety campaign, which has continued ever since. This project has helped in reducing the rate of drowning victims during the Poson season to nearly zero. Through the committed efforts of Eagle, this campaign has so far helped rescue more than 125 pilgrims as of 2006. Last year, the campaign was hailed as very successful, where nine pilgrims were rescued.

The Eagle Poson Safety Awareness Campaign is part of the Company’s comprehensive CSR strategy. At Eagle, being ethical and socially responsible is a way-of-life and is a fundamental core value of the company, which Eagle champions ardently.

Eagle’s CSR initiatives vary from encouraging excellence through Eagle Higher Education Scholarship Awards, to Eagle Samana - Creating an Equally Abled Society to Inculcating Safety Awareness throughout the nation.
In recognition of Eagle’s commitment to CSR the Company was ranked “among the “Ten Best Corporate Citizens of Sri Lanka” for the third successive year, presented by the Ceylon Chamber of Commerce. Eagle was also ranked Asia’s number 1 for CSR in the industry by Asian Insurance Review.


Customer feedback through “Smiley Cards” at Keells Super

Keells Super, Sri Lanka’s premier super market chain with over 26 outlets scored yet another industry first with the recent launch of its “Smiley Card”. Operative across all Keells Super outlets, the system encourages customers to provide feedback about their overall experience at Keells Super outlets in a bid to foster customer service excellence.
Operations Manager, Jaykay Marketing Services Pvt Ltd Ruwan Perera said, “Two Smiley Cards (the ‘Happy’ Card and the ‘Unhappy’ Card) are available at every checkout counter. Depending on their experience at the respective outlets, customers are required to simply pick the card of their choice, and produce it to the cashier. Once swiped into the bar code scanner, the status is immediately registered. If the customer picks up the “Unhappy Card”, the cashier will ring a bell and a supervisor will promptly attend to the customer. We specifically want to clear whatever is within our purview before the customer leaves our premises”.
All flash cards are bar code enabled so that the respective Point of Sales equipment can capture the status and send it to the central database. Keells Super has the most advanced Information Technology systems among local retailers which provide in-depth and up-to-the-minute information for management decision making. At any given time the management will thus know how many customers are happy and unhappy at every outlet, and across all outlets island wide..
According to Nilush Cooray, Head of HR – Retail Sector who championed the project across all the outlets, “This is a unique tool to which gives us valuable inputs about our teams at different outlets. At Keells Super our quest is to be the best quality super market chain in the country. We benchmark ourselves against the best in the world and work on every aspect of our business from customer service, product availability to cleanliness and hygiene. Every aspect in our business is vital to live up to our pledge”.
Keells Super, the premier super market chain in the country, is a fully owned subsidiary of the John Keells Group. Since its inception seventeen years ago the chain has grown up to 26 outlets bringing a genuine super marketing experience to the Sri Lankan consumer with emphasis on quality at prices equal to their competition.


Certified Manager Awards ceremony

The Certified Manager Award Ceremony organised by Lanka Accreditation Centre (Pvt) Ltd authorised franchisee for Sri Lanka and Maldives of the Cambridge Association of Managers UK was held recently at the Berjaya Mount Royal Beach Hotel, Mt. Lavinia.
Lanka Accreditation Centre (Pvt) Ltd is an independent private organisation which functions as an independent assessors, examiners and validators of vocations and professions, educational institutes and programmes. Lanka Accreditation Centre (Pvt) Ltd also functions as promoters of vocational, professional and higher education.
The vision of the Lanka Accreditation Centre (Pvt) Ltd is “Enhance quality and value” and the mission is “To provide benchmarked opportunities which meet international standards continuously through accreditation, certification, validation and facilitation of vocational and professional education and other opportunities to develop competencies and skills of individuals and organisations globally.”
Prof. Dr. W. M. Jayaratne, in his key note address said that there are many management education programmes at different levels available at government universities and private institutions. Such programmes provide the required management knowledge and skills. However, there are no independent schemes to evaluate management competencies and skills at the work place. To fill this vacuum Lanka Accreditation Centre (Pvt) Ltd jointly with Cambridge Association of Managers UK have launched this certified manager award scheme, which would serve as the benchmark in management competency.
Vijitha Walgamage in his welcome address said that it is a historic day as for the first time several high profile Senior Managers & Directors from the corporate sector in Sri Lanka receiving their certification for individual management competencies and skills as Certified Manager. This inaugural group of Certified Managers represent a cross section of the corporate sectors. Prof. Dr. H. H. D.N. P. Opatha, Professor of Human Resource Management distributed the awards.


Kandy gets the best view of the Ocean

For three days, the people of Kandy caught a glimpse of the ocean. On the 7th, 8th and 9th of June, the Earls Regency Hotel played host to an event that showcased Ocean View, the finest luxury condominium and penthouse complex in Sri Lanka.
Ocean View has been designed by MA&A, the top Architects from Thailand and is brought to Sri Lanka by Accor Developers Pvt. Ltd., a part of the renowned RJ Corp, a multinational conglomerate associated with some of the biggest names around the world Rajiv Sant, Country Head, Accor Developers says, “It was better than we expected. There were more bookings than enquiries. What a great start.”
When completed, Ocean View will be the tallest condominium complex in Colombo with 43 floors. While 80% of the building is sea-facing, it also offers the widest choice of floor space ranging from 1215 sq ft to 3168 sq ft. As many as 357 luxury condominium units comprising of 2, 3, or 4 bedrooms are styled in 9 different designs.
With exquisitely designed interiors and facilities to match, Ocean View offers opulence for every square inch. A swimming pool with a sky roof on the 23rd floor, a fitness centre with all ultramodern equipment, a world-class club, bar and lounge, spa, Jacuzzi, sauna, 3 Levels of shopping exclusively for residents, an in-complex 5-star hotel, multi-cuisine restaurant and coffee shop, pharmacy, launderette and a super market are just a few of the luxuries you can expect at Ocean View.
Ocean View is located at the heart of Colombo on Galle Road, Colpetty. Construction for Ocean View has commenced and the project will be completed by 2009. Bookings are open .


Seylan Bank commences pawning at Kalubowila

Seylan Bank, Kalubowila branch recently commenced Pawning services. Chief guest Ajita Pasqual Director/ General Manager/ Chief Executive officer of Seylan Bank cutting the ribbon in the presence of Ms. Rupika Navaratne Area Manager – Suburbs I, Suresh Amarasekara Assistant General Manager Region V, and Lalantha Fernando - Manager Kalubowila branch.


IAA announces new identity

Sri Lanka’s chapter of the International Advertising Association (IAA) recently revamped its identity and tagline as part of the international rollout of the new global corporate identity.
The new corporate identity, which is firmly rooted in the IAA’s heritage and essentially defines the thoughts the association wishes to place and maintain with stakeholders worldwide.
According to IAA Chairman and World President Joseph Ghossoub, the new corporate identity is both refreshing and contemporary. “Our new tagline – ‘Inspiring Excellence in Communications Worldwide’ - is certainly fitting of our desire to move in tandem with the industry. It is an integral part of the overall appearance of the new IAA – the one that lives and breathes in the 21st century”, said Ghossoub.
“As a global association network, and increasingly a platform for industry issues, education and professional development, the IAA needs to be a catalyst of the latest, most engaging and most inspiring trends in marketing communications,” said IAA Executive Director Michael Lee. “The new IAA identity aims to inspire industry professionals to exceed their own standards and excel beyond their potential”, said Lee.
The IAA has provided all of its chapters with the resources needed to ensure the transition runs smoothly, according to Lee. The IAA has created an identity CD toolkit to enable its 56 chapters to start using the new corporate identity immediately.


Singer Mega shopper mania 2 is back

The Singer Mega chain of stores, Sri Lanka’s number one consumer durable seller announced that last year’s successfully concluded Shopper Mania 2 is back from May till Mid July 2007. Twice as big as any other shopping spree, the Singer Mega Shopper Mania 2 gives away an additional item for selected items as well as twice as much Mega Money on purchases made.
There will be discounts of up to Rs. 6,000 on Futura Sewing Machines, Rs. 3,000 for front loading washing machines, colour printers free with every personal computer or laptop, a Hitachi Home Theatre system free with every Hitachi and Singer Plasma TV, a Dialog Satellite connection free with every Hitachi projection and Singer/Hitachi LCD TV, up to 4 months interest free for Microwave ovens and a Tefal frying pan free with every gas oven are among what’s on offer.
Speaking on the main advantage of Shopper Mania 2, Ravi Balraj, Deputy Marketing Director, Singer Sri Lanka, said; “Singer Mega is a store that has month on month product offers. Home improvement and development does not happen at once. We see that in an age of technology driven products we update the store with the best and the latest in terms of products, thus we will have a wide range of PCs, especially Toshiba and ASUS. We will also have a wide range of products available on easy payment schemes, giving the customer the opportunity to walk into Singer Mega and walk away with a product. We have also brought in a new brand into our portfolio with a full range of Samsung products as well as branded offers. So the Singer Mega Shopper Mania offers something to all our customers. In addition to the discounts, free giveaways, and easy payment options, the Mega Money scheme is also an added bonus. If our customers have Mega Money in hand, they have double the value of what they purchase, giving a better deal to our loyal customers.”
Mega money is a unique loyalty scheme, allowing users to accumulate or redeem benefits immediately. It adds further value; with any product you buy being redeemed against any other product. The scheme was launched by Singer Mega to recognise loyal customers and also attract new customers who look for affiliations of this nature when they shop. The customer receives an above average discount value on every transaction in the form of Mega Money, which can be retained and redeemed against any product at any Singer Mega store, with a validity period of two years.
“We want to bring new shopping concepts year on year. Our way of giving a good deal is by being innovative and enticing the customer because shopping should be a fun experience. We are geared to come up with offers that everyday people will enjoy, so that in the end we would have developed a good relationship with our consumers. And on the customer’s side they would have got a better deal and we want to make sure that at the end of the day, the bond between the customer and Singer Mega would grow from strength to strength,” Balraj added.
The Singer Mega chain of stores offers customers a unique shopping experience by the company establishing long and trusted relationships with a diverse network of partners such as IT zone for all computer accessories. Triumph, Nagindas, Janets, Abdul Rahims, Ramani Salon, Ramzi’s Salon, Sampath Bank, Mobitel, Levis, Farlin, Parfumerie and Singer Finance are also among these. This relationship today has enabled the company to forge a long-term commitment and deliver value to every customer.
Singer Mega chain of stores comprises of nine outlets – Rajagiriya, Nugegoda, Mount Lavinia, Gampaha, Kandy, Wattala, Duplication Road, Negombo and Maharagama. These outlets offer over 100,000 sq.ft of shopping. Launched in 1998, it has been able to gain customer acceptance for its concept of marketing its own and competitive brands under a world class shopping environment. It is the only multi-brand store in Sri Lanka that offers the widest range of truly international brands under one roof.
Singer Mega was awarded ‘Super Brand’ status in 2006 and arguably is the youngest brand to achieve this status.









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