takes cyber space by storm
Sinhala language website, has created history with over 8
million hits in less than a month after its launch.
The website targets the Sri Lankan youth who constantly search
the web for news, the Sri Lankan diaspora and the general reader
who search the web for news published in Sinhala. At present,
this interactive, subscription free website serves as an easily
accessible source of news and views, published in the widely
used local language.
Launched on October 10, 2007 by the MTV Channel (Pvt) Ltd, this
latest venture in online information dissemination, aims to
usher in the advantages of the new media to the Sinhala
Unlike the practice of many, where the strategy for such
endeavours is initiated in English, ethalaya.com is a native
language production in the truest sense, as it has been thought
out, planned, and finally, executed in Sinhala, catering to the
specific needs of the readership.
Commenting on this latest addition to their pioneering and
impressive line up of brands, the Group Director of MTVís
holding company, the Capital Maharaja Organisation Ltd, Mr. Mano
Wickramanayake said, ďas a website that has been conceptualized
within an indelibly Sinhalese, Sri Lankan framework,
ethalaya.com is fast becoming Sri Lankaís unbiased voice over