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News


ethalaya.com takes cyber space by storm

www.ethalaya.com, the Sinhala language website, has created history with over 8 million hits in less than a month after its launch.
The website targets the Sri Lankan youth who constantly search the web for news, the Sri Lankan diaspora and the general reader who search the web for news published in Sinhala. At present, this interactive, subscription free website serves as an easily accessible source of news and views, published in the widely used local language.
Launched on October 10, 2007 by the MTV Channel (Pvt) Ltd, this latest venture in online information dissemination, aims to usher in the advantages of the new media to the Sinhala readership.
Unlike the practice of many, where the strategy for such endeavours is initiated in English, ethalaya.com is a native language production in the truest sense, as it has been thought out, planned, and finally, executed in Sinhala, catering to the specific needs of the readership.
Commenting on this latest addition to their pioneering and impressive line up of brands, the Group Director of MTVís holding company, the Capital Maharaja Organisation Ltd, Mr. Mano Wickramanayake said, ďas a website that has been conceptualized within an indelibly Sinhalese, Sri Lankan framework, ethalaya.com is fast becoming Sri Lankaís unbiased voice over cyber space.Ē

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