launches innovative TV experience for young women
leading beauty soap brand sets the stage for young women to
speak their minds
would you like if, for 60 minutes, your favourite stars and the
most inspiring personalities of your country, could be your
fashion gurus, gossip buddies, shopping partners or ‘agony
aunts’? Unilever’s leading beauty soap brand, Lux, is launching
the first ever talk show in Sri Lanka, “Lux Ruwathi Uwathi”,
which will be telecast on Swarnavahini every Sunday starting 6th
April from 7.00 to 8.00 pm.
This landmark show is the first on Sri Lankan TV to adopt a talk
show format. Created exclusively for women, Lux Ruwathi Uwathi,
will be hosted by a young woman who is definitely making her
mark in the entertainment industry - Charika Wanigasekera.
Talking enthusiastically about her new role Charika said, “I am
delighted with the opportunity to host this type of show. It’s
one of a kind in Sri Lanka. By sponsoring this show, Lux and
Unilever are giving young women a much needed platform to
express their views and live out their dreams”
The objective of the show is to encourage young women in Sri
Lanka to publicly discuss issues and events that mould their
lifestyles and drive their dreams and ambitions. Lux Ruwathi
Uwathi will be a space through which young women around the
country can connect with, and learn from each other.
Brand Manager for Lux at Unilever Sri Lanka, Wathsala
Aluthgedara believes the show will soon become, “The voice of
the trends, icons and frontiers of Sri Lanka’s increasingly
important and influential population: Young Women! Lux, which
has for over three quarters of a century been associated as the
glamorous soap of beauty stars, will once again redefine the
changing facets of young Sri Lankan women”.
The audience and special guests hosted on the show can exchange
ideas, share experiences and opinions on issues from beauty,
fashion, jewellery, wedding planning to life balance, financial
independence and confidence building.
The show will also feature a makeover segment that will invite
participants to have their looks transformed by connoisseurs in
the beauty and fashion industries; Ramani Fernando and Michael
Wijesooriya. Participants in this segment of the show stand the
chance to be crowned the “Lux Ruwathi Uwathi” in an SMS-based
competition that will call for votes from the general public.