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Lux launches innovative TV experience for young women

Unilever’s leading beauty soap brand sets the stage for young women to speak their minds

How would you like if, for 60 minutes, your favourite stars and the most inspiring personalities of your country, could be your fashion gurus, gossip buddies, shopping partners or ‘agony aunts’? Unilever’s leading beauty soap brand, Lux, is launching the first ever talk show in Sri Lanka, “Lux Ruwathi Uwathi”, which will be telecast on Swarnavahini every Sunday starting 6th April from 7.00 to 8.00 pm.

This landmark show is the first on Sri Lankan TV to adopt a talk show format. Created exclusively for women, Lux Ruwathi Uwathi, will be hosted by a young woman who is definitely making her mark in the entertainment industry - Charika Wanigasekera.

Talking enthusiastically about her new role Charika said, “I am delighted with the opportunity to host this type of show. It’s one of a kind in Sri Lanka. By sponsoring this show, Lux and Unilever are giving young women a much needed platform to express their views and live out their dreams”

The objective of the show is to encourage young women in Sri Lanka to publicly discuss issues and events that mould their lifestyles and drive their dreams and ambitions. Lux Ruwathi Uwathi will be a space through which young women around the country can connect with, and learn from each other.

Brand Manager for Lux at Unilever Sri Lanka, Wathsala Aluthgedara believes the show will soon become, “The voice of the trends, icons and frontiers of Sri Lanka’s increasingly important and influential population: Young Women! Lux, which has for over three quarters of a century been associated as the glamorous soap of beauty stars, will once again redefine the changing facets of young Sri Lankan women”.

The audience and special guests hosted on the show can exchange ideas, share experiences and opinions on issues from beauty, fashion, jewellery, wedding planning to life balance, financial independence and confidence building.

The show will also feature a makeover segment that will invite participants to have their looks transformed by connoisseurs in the beauty and fashion industries; Ramani Fernando and Michael Wijesooriya. Participants in this segment of the show stand the chance to be crowned the “Lux Ruwathi Uwathi” in an SMS-based competition that will call for votes from the general public.

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