Renowned creative directors to speak
at Cannes Lion Exhibition Forum

Chandini Rajaratnam, David Blacker, and Russel Miranda – some of the most recognised Creative Directors in Sri Lanka’s advertising fraternity – will come together on Friday, May 9, 2008 at a forum that is the highlight of an exhibition showcasing the winners of the Cannes Lions International Advertising Festival 2007. This exhibition is Sri Lanka’s first ever official screening of the Cannes Lions winners, and will be held from May 6 – 10, 2008 at the Harold Pieris Gallery (Lionel Wendt), Colombo 07.

The exhibition and forum is organised by the Metal Factor – Sri Lanka’s representative organisation for the Cannes Lion International – in conjunction with the Sri Lankan Chapter of the International Advertising Association (IAA), and aims to provide an insight into the winning work as well as the future of the local advertising industry based on the extensive knowledge and experiences of some leading figures in the industry.

While the exhibition will be open to the public, with no restrictions on tickets, entrance to the Creative Directors forum will be limited. Only 100 tickets, priced at Rs.500, are available for the evening.
Additionally, agencies will also be able to book the venue for a private viewing of the exhibition by calling the IAA Secretariat on +94 11 2691765.

Chandini Rajaratnam, fondly known as ‘C,’ is a multifaceted and a reputed figure in the industry with an advertising career that spans almost two decades. Currently the Vice President and Executive Creative Director at JWT, C initially started as a Programmer, moving on to Systems Analysis and Consultancy work before finding her creative niche in the advertising field. She is widely known in the advertising field to strike that rare balance between distinctive creative and honed strategy. Being the recipient of many local and regional awards, C’s work was featured in the Asia Gold Book 2005. Her immense talents and experience in the industry has also made her an ideal candidate to appear as guest lecturer at various institutions and women’s forums. Apart from her elite recognition as a guru on the discipline of advertising, she has also served on the panel of judges at SLIM Advertising Awards, Reggie Candappa Creative Awards and MAS Women Go Beyond Awards as well as serving on the jury at the first ever Male Icon Awards.

Joining C at the forum is David Blacker, who is no stranger to the advertising world. Having served an illustrious 15 year career as an Illustrator, Creative Director, Art Director, and Head of Art, Blacker has spent the bulk of his time at many of the highly reputed agencies in the industry including JWT, McCann Erickson and Lowe LDB. Currently working at Phoenix O&M, Blacker was a recipient of a ‘Print Campaign of the Year’ award for his very first SLIM entry. Blacker has won many awards in recognition of his creative talents and apart from being an award-winning novelist, he also moonlights as an illustrator and online military/political commentator.

Also appearing is renowned Executive Creative Director Russel Miranda from Grant McCann-Erickson. Miranda graduated from the JJ School of Art in India with a Bachelors degree. He chose advertising as his career and has now over 15 years of experience ranging through many brands and clients such as SriLankan Airlines, Singer, Nescafe and Elephant House. He has also worked at McCann-Erickson, Madrid on brands such as Master Card, LosCaseros, Coca –Cola, and Yellow Pages, and at McCann-Erickson, New York on Gillette and Zelnorm (Pharma) and at WCRS on Wolf Ollins, Dutton Merrifeld. Russell’s talent is clearly visible considering the numerous times the ‘Poppy Day’ campaign and SriLankan Airlines have outshone the competition at local awards shows, which includes Campaign of the Year. Russell was one of the ten worldwide recipients of the McCann HFD Kummel Scholarship, and he subsequently spent 4 months at McCann Erickson in Spain.


Edinborough now the largest sauce manufacturer

Edinborough was established as a company in 1973, as a small scale cordial manufacturer and currently have become the largest Soya Sauce manufacturer in Sri Lanka. The company manufactures a wide range of food products at our modernised factory at Padukka and market through different distribution channels.

The company caters to a wide spectrum of clientele in the food industry with a strong customer base which can be elaborated as Star Class Hotels, Restaurants, Bakers, Caterers, Cafes, Resorts, Super Markets, Ship Chandlers and Airlines.

In addition to Soya Sauce, we specialised in producing Tomato Sauce, Chili Sauce, Jams, Cordials, Chutneys, Oil, and Mustard Cream in different sizes and quantity to suit and meet the consumer’s demand. Furthermore, we undertake and also specialise in contract supplies, tailor made products to suit the requirements of other distributors as well.

Ready to drink fruit juices under the brand name ‘PASHA’ dominate the local market, both rural and urban, with a considerable market share thereby increasing the volume of sales of the company. All these products manufactured at our own Edinborough Factory, including ready to drink fruit juices, are freely available for contract supplies as well. Our company is deeply involved in contract supplies and our finished products are currently being marketed by leading companies under different brand names in addition to our own distribution network throughout the country.

The quality of these products are highly maintained with strict compliance to hygienic conditions conforming to the Domestic / International standards, which we are proud of and this resulted in our receiving the HACCP, SLS and Halal certification respectively. With a strong company and product oriented base, we will be penetrating the export market very soon.

Edinborough started its Imports of Food Products in 1995 and has been the market leader in the food service industry in Sri Lanka over a considerable period of time. Taking into consideration as a Market Player in Food Services industry, we were able to collaborate with a multinational company where we were appointed as the Partner / Sole Distributor for Unilever Foodsolutions in Sri Lanka.

In addition to the above, our stock portfolio carries more than 3800 SKUs of high quality food products including world recognised Branded Products such as Mity Brand Canned Foods, Campioni Italian Pastas, Star / Farmer Pakistan Basmati, Bularias brand Spanish Olives etc to name a few and could meet the varied demand of the customers in the foodservice and the retail sector which comprises food manufacturers as well.

Our company is now focused to include a fully automatic Bottling plant with a view to penetrate into the Mineral Water market and also produce PET bottles for our own in house consumption and to meet the supplies of other manufacturers in the industry.

Edinborough Products (Pvt) Limited has hoisted their fully detailed website recently and invites everyone who loves to use high standard food products to visit www.edinboroughfoods.com where they could find the solutions they look for.


A change in politics and CoL needed - Rediffusion DYR project reveals

Rediffusion DYR, in their pursuit of embracing change initiated a project to gauge the mind set of the general public with the objective of eliciting key insights that would help them better understand the young, metropolitan Sri Lankan psyche. This project titled ‘What do you want to change today?’ is an attempt to gather people’s opinion on the ‘Change’ required for themselves and the entire nation at large.

This key initiative is part of a number of initiatives the agency will be undertaking as part of its efforts to combine global best practice with local market insight.

The activity was carried out at high footfall areas e.g. Majestic City, which had huge white boards placed outside the entrance areas of the malls carrying the message ‘What do you want to Change?’ A team of Rediffusion DYR carrying permanent marker pens invited members of the general public within the target group to write what they thought should ‘Change’ on the boards.

The response was immense with many individuals voicing their ideas for ‘Change.’ Overall approximately 700 people shared their opinions over the two days that this exercise was carried out. The agency is in the process of analysing the feedback with the intent of highlighting the current mindset, that in turn will prove invaluable in developing communication solutions that strike deep bonds with consumers. Initial themes that have emerged are the current political situation and concerns over the rising costs of living.

This project is ongoing and will be conducted on a quarterly basis covering high footfall areas, institutes, universities etc and aiming to cover different demographic segments. Over time this project will also help the agency measure changes in attitudes, response to political and socio-economic change as well as emerging trends. According to Rediffusion DYR CEO Rohit Misra, “The Sri Lankan consumer is changing both in terms of attitudes and behaviour, the opportunity for us lies in investing resources in understanding this consumer and producing work that seeks to influence culture.” “Understanding the consumer is key to everything we do at the agency and these learnings will prove extremely valuable added, Mr. Farhan Shaffie, Vice President, Rediffusion DYR.

Rediffusion DYR is an integrated communications agency that creates ideas that energise business. The agency works for some of the best names in business in Sri Lanka and these include, Singer, Bharti Airtel, Lanka IOC, LIC, Central Finance, S-lon, Ole and the Colombo Stock Exchange among others.


Rupavahini to showcase Coca-Cola Cricket Pathway activities

Sri Lanka Rupavahini Corporation has joined hands with Coca-Cola as the official and exclusive electronic media partner to support and showcase the recently launched Coca-Cola Cricket Pathway Programme.

Coca-Cola Cricket Pathway Programme was launched with the objective of discovering the hidden cricketing talent, among the 15-17 year old youngsters in rural and regional areas of Sri Lanka. In addition, the programme is also designed to equip the cricketing talent with unfeigned knowledge and expertise of the game. The programme was launched in February this year and the first coaching camp was held in Dambulla recently, under the close supervision of Aravinda De Silva and a group of expert coaches from Sri Lanka Cricket.

Manish Chaturvedi, The Country Manager – Sri Lanka and the Maldives, Coca-Cola Far East Ltd. said, “With cricket being played with so much passion in Sri Lanka, it is important to continuously discover and showcase cricketing talent. This in turn would help the national sports organisations and other concerned bodies to come forward and support this worthy cause. In this context, we appreciate the valuable contribution of SLRC, in sharing the information of the Cricket Pathway programme with local viewers.”

Discussing about their exclusive partnership with SLRC, Shamal Gunawardena, Manager – Brand Mix for Coca-Cola Beverages Sri Lanka Ltd. said “Coca-Cola has a close relationship with SLRC as they have come forward to be the exclusive electronic media sponsor for many special Coke events in the past, such as the Coke Fun Island. SLRC officials were most considerate in this instance too, when we briefed them about the national importance of the Coca-Cola Cricket Pathway Programme. They opted to provide pre and post event coverage to all 06 coaching camps we have planned throughout the year, for which we are most thankful.”

Sisira Kotalawela, Director General for Sri Lanka Rupavahini Corporation said, “We are proud to be associated with Coca-Cola once again as the media partner for such an innovative sporting project. This partnership signifies the strong relationship built between Coca-Cola and Rupavahini over the last two decades or so.”

Coca-Cola has had a very long relationship with Sri Lanka cricket with cricketing stars like Mahela Jayawardena, Kumar Sangakkara and Upul Tharanga being signed as brand Ambassadors. With the launch of the Coca-Cola Cricket Pathway Programme, Coca-Cola Sri Lanka has reiterated their commitment for the game and initiated a plan to groom up and coming stars. The remaining Coca-Cola Cricket Pathway coaching camps will take place in Colombo (2), Kandy, Galle and Katunayake, respectively, where the company is hoping to provide coaching for close to 400 youngsters.

                                                     Exchanging sponsorship agreement                                               

From Left: Prasanna Jayasundara – Marketing Manager, Sri Lanka Rupavahini Corporation, Sisira Kotalawela – Director General, Sri Lanka Rupavahini Corporation, Manish Chaturvedi, The Country Manager – Sri Lanka and Maldives, Coca-Cola Far East Ltd. and Shamal Gunawardena, Manager – Brand Mix for Coca-Cola Beverages Sri Lanka Ltd.


Bren Security Lottery Draw

Jagath Wijeweera, Additonal Secretary, Ministry of Public Security, Law and Order, Chief Guest at the Lottery Draw of Bren Security (Pvt) Ltd, held recently in appreciation of the services rendered by the security officers who worked during the Sinhala and Tamil New Year season. The Chairman and the Managing Director of the Company Major A.U.T. Aluwihare, Saliya Gunasekera, Director Operations and Capt. Chandana Perera, Senior Manager Operations also participated