Initiative
to raise funds through Heritage Channel
By Sarashi Samarasinghe
Another initiative from the Hilton Colombo was revealed
recently to raise funds towards the Ceylon School for the
Deaf and Blind through a very colourful campaign.
The famous giant pyramid is being filled with
breathtaking photographs of Sri Lanka’s unique symbol the
‘Kandy Esela Perehara’.
These photographs were captured at the recently concluded
Kandy Esela Perehara by Broadway Media Private (Pvt) Limited
and Canon Singapore.
When you purchase a digital video disc (DVD) of our
ancient, colourful, Kandy Perehara a complimentary
photograph of the Perehara will be given to the guest.
Guests could pledge a minimum of United States (US) $ 15
which is approximately Rs.1500 for a worthy cause.
“This would have not been possible other than of the
Managing Director (MD), Broadway Media Pvt. Ltd., Dilum
Alagiyawanne, Senior Sales Manager, Metropolitan Group,
Suresh Herath, Managing Director (MD), Heritage Television (HTV)
Sri Lanka, Hema Nalin Karunaratne along with Canon,
Singapore,” said General Manager (GM), Hilton Colombo,
Jerome Auvity.
The custom made photos and DVD’s were provided by
Broadway Media Pvt.Ltd. together with the sponsors HTV,
Metropolitan, Canon and Atom.
Apart from the giant pyramid located at the lobby which
showcases 183 photos, guests can also enjoy the separate
photo gallery set up in the lobby which displays the 60 best
photos of the collection for the auction.
Additionally, there will be DVD’s which will be available
at the Temple of the Tooth in Kandy, as well.
The Diyawadana Nilame, Nilanga Dela Bandara stated that the
Kandy Esela Perehara is conducted every year in the most
traditional and spectacular way.
“This 10 day event consists of 100 decorated elephants and
almost a 1000 drummers, dancers and flag bearers,” stated
Dela Bandara.
He further stated that this exhibition would be a great
guide to everyone to witness one of the rare events in Sri
Lanka.
MD, HTV Sri Lanka, Hema Nalin Karunaratne stated that at
present HTV is telecast on channel 63 on Dialog TV where it
gives publicity within Sri Lanka through that channel.
“We are hoping to launch our HTV international channel on
October 30 mainly focussing all European countries and the
Middle East,” said Karunaratne.
According to Karunaratne HTV which had been launched seven
months earlier, telecasts one hour per day.
“This was basically my idea of launching a satellite TV
channel as such where I saw an immense lack of a TV channel
which talks about our heritage,” stated Karunaratne.
According to Karunaratne the HTV mainly focusses on
documentary programmes where they carry any sort of a
programme which is related to Sri Lankan heritage.
The programmes of the HTV are under four themes such as
nature heritage, folk heritage, culture heritage and world
heritage.
The nature heritage includes documentary programmes such
as The Beach, Natural Facts, Traveller’s Choice along with
many others while the folk heritage includes programmes such
as Pride of Lanka, Theatre, Untold Tales together with the
others.
Culture heritage documentaries include Arena, Pilgrimage,
The Great Tanks along with the rest while the world heritage
includes documentary programmes such as Turning Points,
Beyond Borders, Books of The World along with many more. |