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  TV Guide Magazine  


 

At the top of their game

By Shabna Cader
What with all the new and upcoming radio stations on a roll, it comes as no surprise that Y FM remains unaffected and at the top of their game. Since its inauguration four years ago on December 1, they have continued to keep the Sri Lankan youth inspired, attentive to the music they play with much flamboyant attitude and spunk. Tv Guide spoke to Thanuja Jayawardena from Y FM and the following are excerpts from the interview.

Q What makes Y FM a hit amongst the youngsters?

A
The first thing is that the staff we’ve got are all youngsters who represent the youth. Furthermore our on air programmes, our music and outdoor promotions are very unique and are specifically catered to the youth market. That’s what makes us a cut above the rest.
Q How far has Y FM come since it started off four years ago?

A
The brand image of Y FM is now embedded in the heart of the youth. The channel is now a part and parcel of their life, almost like a friend. Now we find that most brands that are advertising to a youth market are on board with Y FM. Also, we had over 25,000 people between the ages of 16 and 28 coming in for each of our outdoor events in 2009, establishing the fact that Y FM is in fact the youth channel.

Q Did the radio station have a sort of celebration in its own way?

A
We celebrated our anniversary on December 1 in a very charming manner. We have consistently been involved in CSR projects along with the youth every year since our conception. For the Avurudhu this year we gave food to the soldiers who were on duty on the streets. In the first year, the Y club donated essential items to the Maharagama Cancer Hospital. The next year we had a project with a kids and elders home for Christmas along with popular artistes.
This year we donated expensive but essential items to the cancer hospital. We believe in the importance of setting an example. This year we also had the FPL Cricket Carnival and the Kottu Night in October and November respectively. Our next big event is the Youth Carnival at Bandarawela in view of our anniversary, and it will without a doubt be the biggest event of this year for us.

Q What kind of plans does Y FM have for the next year, which would be the fifth year since its run?

A
Next year we hope to focus on three themes-- Education, Entertainment and Energy. We will have many events such as workshops and seminars for those who are doing their O/Levels and A/Levels and also career guidance seminars for school leavers. Y FM also hopes to have many sports events and carnivals, focussing on the energy of the youth. And on the entertainment side, we will, as we always do, create new concepts and shows to entertain our avid listeners.

Q What are the latest trends in music and how different are the listeners today from the beginning?

A
Y FM is always in tune with what’s new not just in the local but in the global arena as well. Our DJ’s are constantly on the lookout for new trends that are hitting the airwaves and we incorporate these ideas and trends in the structure of our shows and in the music we play. As for our listeners, we are able to say that we have a great number. As I mentioned earlier, the turnout for any of our outdoor promotions are a testimony to this. Since we are in tune with the mindset of the youth, they respond very well to us and have grown in numbers.

Q What does it take to make a radio station a hit amongst the up and coming generation and of course new and hip radio stations?

A
Y FM, as the name may suggest, is a youth channel. Our ability to truly understand our young listeners is our strength. We know the likes and dislikes of the youth, we talk about issues and matters that are of importance to them, we are interactive, creative and bring to them the very best in music not just on air but also through our outdoor promotions that we have had around the country.
Legend having his 1400th ‘Saa’
By Sarashi Samarasinghe
One of the legends in the Sri Lankan music industry, Victor Ratnayaka is having his 1400 ‘Saa’ solo singing concert on December 15 at the Bandaranaike Memorial International Conference Hall (BMICH) at 6.30 p.m. A special media briefing was held in relation to this concert at the Hilton Colombo Residencies recently.

Addressing the gathering, group director, electronic media business, Maharaja Television and Maharaja Broadcasting Corporation (MTV/MBC), Nedra Weerasinghe stated that Victor Ratnayaka has gathered immense fame during the past 36 years in keeping the ‘Saa’ concert going continuously.
She further stated that this is a fabulous opportunity that the Sirasa media network has received and they are hoping to do their best in keeping this concert in a distinct manner.

Commenting at the same gathering, Victor Ratnayaka stated that the ‘Saa’ concert was first hosted at the Lumbini Theatre in Havelock Town on July 20, 1973.
“I received a lot of responses from the audience from the very first concert that I had. I never imagined that I will receive such a big response,” he added.

Ratnayaka further emphasised that he was very proud after his first concert.
“There were not many radio channels those days like today though my concert was extremely popular among the public. There were prominent musicians such as Somapala Ratnayaka, the late M.K. Roxsamy along with newcomers to the field of music who are veteran musicians at present such as Rohana Weerasinghe, Edward Jayakody, Sunil Edirisinghe among the people who assisted me a lot throughout my concerts,” he added.

Ratnayaka further emphasised that he would like to deliver his heart felt gratitude to songstresses such as Neranjala Sarojini and late Malani Bulathsinhala along with KDK Dharmawardhane, late Premakeerthi De Alwis for supporting him in singing duets as well as in writing striking lyrics for the songs which he sang.

According to Ratnayaka there is a fabulous story behind the name ‘Saa’ which is used for the concert up to now.
“The name was an invention of one of my colleagues named Chinthana Jayasena which brought enormous luck and fame for all of my concerts,” he said.
There are going to be a varied collection of songs at the 1400th ‘Saa’ concert which will add songs such as motherly virtues, Buddha’s virtues, children songs, love songs along with many others.

Addressing the same gathering, channel head of Sirasa FM, S.M.Marikkar stated that he was not even born when Ratnayaka first started the ‘Saa’ concert.
“As the number one television channel in the country, Sirasa media network is extremely proud to sponsor the ‘Saa’ concert,” said Marikkar.
Coming in to a conclusion, Ratnayaka stated that he has already planned the 1401st ‘Saa’ concert to be staged in the Kuwait city.

 

INTERNATIONAL

Priyanka is an Anjaani
Priyanka has completed the Thailand schedule of Siddharth Anand’s ‘Anjaana Anjaani’ opposite Ranbir Kapoor. She talks about the film.
‘I am so happy to be home after three weeks of shooting in Thailand for ‘Anjaana Anjaani’, yet I cannot wait to get back to work. That is just me; I cannot sit still, but I cherish the little time I get to spend at home with my family,’ says Priyanka.

About the movie, she says, ‘‘Anjaana Anjaani’ is a true-love story and not a romantic comedy. It is sweet, irreverent and romantic, which is why people will identify with it. The movie is unlike anything I have been part of, and I cannot reveal anything more.’ Priyanka loves Thailand. In fact, her first holiday in six years was spent there. ‘I love Thailand and South East Asia. I especially love the food, and I ate like a starved person. From red curry to green curry to noodles, soup and seafood, I ate it all. Thank God for my speedy metabolism. And, I have to pat myself on the back for working out diligently. Everyone knows I hate working out at the gym, but I pushed myself, and I am proud of it,’ recalls PC.

The next schedule of ‘Anjaana Anjaani’ will take her to North America. ‘We will leave in a few days to shoot across the United States. It will be very cold there, but I am excited.’

Priyanka already has something to look forward to in 2010, and that is the release of ‘Pyaar Impossible’. She looks super hot and adorable in the promos. ‘I am so happy with the great feedback Alisha has got. I cannot wait for everyone to see it,’ she signs off.

PAA - Now at Liberty Cinema

Amitabh Bachchan is playing the role of a son, while his son ‘Abhishek’ is playing the father’s role.
Big B will appear in a phenomenal look, which is sure to drag many viewers to the theatre.
Movie lovers are quite excited to watch both father (Amitabh) and son (Abishek) in the same movie.

The story is about a 13 year old boy who suffers from Progeria, a terminal disease. A deep research has been done about this disease. Kids affected by this problem become bald and their veins are shown prominently on their heads which enlarge to a size beyond normal. Their teeth and eyes are also affected because of this disease. Big B has to stick many pieces of clay to get the exact look on his face and spent more than 4 hours for make up and cannot eat or drink once the make up is done and also shaved off the hair on his head and hands so that the veins will be clearly seen. It is also that he cannot move even an inch once the make up is done.

The movie portrays a father and son relationship.
Stephen Dupuis who did Robin William’s make up in Mrs. Doubtfire has been roped in as a make-up artist to give a phenomenal look to Big B.
Paa is a direction of R.Balakrishnan (Balki) and music is composed by Ilayaraaja. Paa is produced under Amitabh Banner, AB Corporation and Reliance Big Entertainment and also stars his son Abhishek Bachchan, Vidya Balan, Paresh Rawal, Arundhati Naag along with Harman Baweja.

 

Compiled by Sarashi Samarasinghe