FM, reaching every household
By Sarashi Samarasinghe
Started on March 10 in the year 2008, Sath FM has
reached its entire destinations islandwide reaching to every
household throughout the country.
“We are two years old now and I can assure you that we have
a good coverage at the moment because we have a very good
team working with us,” said chief executive officer (CEO)
Satnet Private Limited, Sath FM and executive director of
HITZ FM, Shewantha Rodrigo.
According to Rodrigo their main aim is to increase the
coverage which they are having at the moment by adding much
“We have already reached up to a 60% of the Sinhala
speaking population in our country and we are hoping to
increase that amount within the next two months,” said
Rodrigo further emphasising stated that they are going to
have their 2nd year anniversary celebrations on May 2 at the
Maharagama Youth Centre and that they are offering a car as
on air promotion.
“The car is being given on a draw based on a listener
feedback,” said Rodrigo.
He further stated that this will be a grand event for all
their listeners and quite a few popular artistes will be
performing at this event.
“We are constantly updating our programmes specially the
poya day programme which we are having is a three hour
programme which is being broadcast live from the requested
temple,” said Rodrigo.
According to Rodrigo the last promotion which they did was
at a temple in Suriyawawe in Embilipitiya and the next
programme will be held in Aluvihare in Matale coupling with
the promotion which they are going to have in Kurunagela
regarding the Sinhala and Tamil New Year.
“When it comes to ‘Sath’ we are a family station and what
is being played in the channel is a mix and the unique
feature in this channel is that it could be heard under the
frequency 103.6 island wide,” stated Rodrigo.
Rodrigo further emphasised that the newly started sister
station of the Sath FM is the HITZ FM which they started on
their test transmission on January 8 and started the
commercial transmission on March 1.
“Our targeted age group for the ‘HITZ’ is from the age group
30 to 55 and there again we are not catering rap or hip hop
music for our listeners but mostly the music from the 70s
and the 80s,” he added.
He further stated that they are playing smaller segments of
music from the 60s, 90s and from today.
“At the moment we are doing only in greater Colombo and we
are hoping to expand in to Kandy and the other regions of
the country very soon,” he added.
Speaking further in detail related to Sath FM, assistant
manager programmes of Sath FM, Madhura Seneviratne stated
that they thought of building up a radio concept which is
unique for them from the very beginning and that they
thought of starting it from the village and gradually to
come up towards Colombo.
“We are extremely concerned about the music that we play on
our channel and so that we play only the songs which are
popular among people,” he added.
He further stated that they are open in accepting any new
song which is a good product which is being sung by any
level of a person, even by a school leaver.
“When it comes to programmes we are doing the morning show
which is named as ‘Hithawath Dawasa’ on weekdays from 6.30
a.m. to 9.00 a.m. together with J.R.P. Suriyapperuma and it
is mainly based on paranormal issues, undiscovered
scientific innovations and many other which will be
extremely useful for school children,” he added.
He further stated that they have a late morning show,
named ‘Ape Gedara’ from 9.00 a.m. to 12 noon on weekdays
which is a family belt.
“We have also got the ‘Sath Danawwa’ request show which is
there from 12.15 p.m. to 2.00 p.m. and a caller interactive
programme named ‘Paata Paata Handewa’ from 2.00 p.m. to 5.00
p.m.,” said Seneviratne.
According to Seneviratne there is an evening drive named
‘Sindu Handiya’ from 5.00 p.m. to 8.00 p.m. on weekdays
while on Monday they have got the ‘Motorcycle Clinic’, on
Tuesdays ‘Positive Thinking’, on Wednesdays ‘Tharu Walalla’
and on Thursdays ‘Suhani Rath’ from 8.00 p.m. to 10.00 p.m.
“We have got the ‘Sath Sith Gee’ request show from 10.00
p.m. to 12 midnight on weekdays while on weekends we have
got the ‘Kurubiliya’ programme on Saturdays from 7.00 a.m.
to 8.00 a.m. which speaks of paranormal issues and the 20 –
20 chart show which is from 1.00 p.m. to 3.00 p.m.,” said
Senevirathne further emphasised that they have got the ‘Dham
Sabawa’ dharma deshana from 7.00 a.m. to 8.00 a.m. on
Concluding his conversation with the TV Guide, Rodrigo
stated that they are hoping to start a Tamil station within
the next year and that they are also hoping to commence two
television channels one in Sinhala and the other in Tamil
branding it in a completely different manner.