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  TV Guide Magazine  


 

Sath FM, reaching every household

By Sarashi Samarasinghe
Started on March 10 in the year 2008, Sath FM has reached its entire destinations islandwide reaching to every household throughout the country.
“We are two years old now and I can assure you that we have a good coverage at the moment because we have a very good team working with us,” said chief executive officer (CEO) Satnet Private Limited, Sath FM and executive director of HITZ FM, Shewantha Rodrigo.
According to Rodrigo their main aim is to increase the coverage which they are having at the moment by adding much stronger signals.

“We have already reached up to a 60% of the Sinhala speaking population in our country and we are hoping to increase that amount within the next two months,” said Rodrigo.
Rodrigo further emphasising stated that they are going to have their 2nd year anniversary celebrations on May 2 at the Maharagama Youth Centre and that they are offering a car as on air promotion.
“The car is being given on a draw based on a listener feedback,” said Rodrigo.

He further stated that this will be a grand event for all their listeners and quite a few popular artistes will be performing at this event.
“We are constantly updating our programmes specially the poya day programme which we are having is a three hour programme which is being broadcast live from the requested temple,” said Rodrigo.
According to Rodrigo the last promotion which they did was at a temple in Suriyawawe in Embilipitiya and the next programme will be held in Aluvihare in Matale coupling with the promotion which they are going to have in Kurunagela regarding the Sinhala and Tamil New Year.

“When it comes to ‘Sath’ we are a family station and what is being played in the channel is a mix and the unique feature in this channel is that it could be heard under the frequency 103.6 island wide,” stated Rodrigo.
Rodrigo further emphasised that the newly started sister station of the Sath FM is the HITZ FM which they started on their test transmission on January 8 and started the commercial transmission on March 1.
“Our targeted age group for the ‘HITZ’ is from the age group 30 to 55 and there again we are not catering rap or hip hop music for our listeners but mostly the music from the 70s and the 80s,” he added.
He further stated that they are playing smaller segments of music from the 60s, 90s and from today.
“At the moment we are doing only in greater Colombo and we are hoping to expand in to Kandy and the other regions of the country very soon,” he added.

Speaking further in detail related to Sath FM, assistant manager programmes of Sath FM, Madhura Seneviratne stated that they thought of building up a radio concept which is unique for them from the very beginning and that they thought of starting it from the village and gradually to come up towards Colombo.
“We are extremely concerned about the music that we play on our channel and so that we play only the songs which are popular among people,” he added.

He further stated that they are open in accepting any new song which is a good product which is being sung by any level of a person, even by a school leaver.
“When it comes to programmes we are doing the morning show which is named as ‘Hithawath Dawasa’ on weekdays from 6.30 a.m. to 9.00 a.m. together with J.R.P. Suriyapperuma and it is mainly based on paranormal issues, undiscovered scientific innovations and many other which will be extremely useful for school children,” he added.

He further stated that they have a late morning show, named ‘Ape Gedara’ from 9.00 a.m. to 12 noon on weekdays which is a family belt.
“We have also got the ‘Sath Danawwa’ request show which is there from 12.15 p.m. to 2.00 p.m. and a caller interactive programme named ‘Paata Paata Handewa’ from 2.00 p.m. to 5.00 p.m.,” said Seneviratne.
According to Seneviratne there is an evening drive named ‘Sindu Handiya’ from 5.00 p.m. to 8.00 p.m. on weekdays while on Monday they have got the ‘Motorcycle Clinic’, on Tuesdays ‘Positive Thinking’, on Wednesdays ‘Tharu Walalla’ and on Thursdays ‘Suhani Rath’ from 8.00 p.m. to 10.00 p.m.

“We have got the ‘Sath Sith Gee’ request show from 10.00 p.m. to 12 midnight on weekdays while on weekends we have got the ‘Kurubiliya’ programme on Saturdays from 7.00 a.m. to 8.00 a.m. which speaks of paranormal issues and the 20 – 20 chart show which is from 1.00 p.m. to 3.00 p.m.,” said Seneviratne.
Senevirathne further emphasised that they have got the ‘Dham Sabawa’ dharma deshana from 7.00 a.m. to 8.00 a.m. on Sundays.

Concluding his conversation with the TV Guide, Rodrigo stated that they are hoping to start a Tamil station within the next year and that they are also hoping to commence two television channels one in Sinhala and the other in Tamil branding it in a completely different manner.

 

Sesath Award Festival

The most successful

By Pradeep Nishantha Herath
The most successful second ‘Sesath Award Festival’ was held at the Wennappuwa Sir Albert F. Pieris indoor stadium on February 23. This was organised by Studio Sesath in collaboration with the Wennappuwa Trade Union.
A huge crowd including the Minister of Public Estate Management and Development, Milroy Fernando graced this occasion.
Veteran international award winner film actress Nita Fernando and veteran actress Morin Charuni were honoured with special awards at the festival.
The following professionals such as W. Antony Alexandra, C.K.P. Saman Fernando, Neil Ranjith, W.D.P.D.S. Abeysekera, W.M.A. Ranjan Sripali, W.W. Rensil Fernando (special award) M.M. Slaten Fernando (special award) received awards for photography while Samankumara Marasinghe, W.C.S.R. Lowe along with some others received awards for costume designing.
Journalists such as J.A. Rose Colin Fernandopulle, Rex Harrison together with some others also received awards at the same festival which also included beauticians, chefs along with many other professionals representing different fields.

 

INTERNATIONAL

John-Bipasha to get married?

Friends close to John and Bipasha say that the couple is thinking about tying the knot.
“They have been serious for a few years now, and there is talk that they might finally do it,” the friend said.
Through rumours of a split, the couple has stayed together, and the friend insisted that the relationship was quite a serious and a mature one. ‘They do not even feel the need to confront each other with rumours any more,” she said.
Another reason that the talk of marriage is surfacing is age: John is 37 and Bipasha is 31.
Though they have tried hard to break through into the top rung of Bollywood, neither has really succeeded. Bipasha has four movies this year, but none of them is a big release.
The one significant film she has is Nishaad, with Ajay Devgan and Akshay Khanna, but even that has another heroine sharing the stage, the southern star Reemma.
Bipasha gets a lot of recognition for her item numbers, but has not been in a standout heroine’s role for years.
“She is not worried about that, and she thinks that she is on the verge of breaking through,” the friend said, dismissing the idea that the talk of marriage was triggered by her career’s graph.
John had a career surge three years ago when he was part of Dhoom, but since then, his career has been drifting, and except for the odd multi-starrer like Dostana, he has had very little to show for his star power.
He has one release coming up, 1-800-Love, but there are not too many big films that are being signed with him in it. Reports of his signing major multi-movie contracts have not been borne out on the ground.

New and improved Milenge

Boney Kapoor is trying hard to give his movie Milenge Milenge a fresh look.
The films stars Kareena Kapoor and Shahid Kapoor, but it was shot at the time that they had been going out. The movie has been delayed a long time.
Boney says one reason for the delay in the movie was getting Shahid to promote the film, something that he says the star has now come around to doing. “Earlier we had only Kareena to promote the film, now I have both,” confirms Boney.
So how did he get Shahid to agree to resurrect the movie? It happened as he listened to a song. “Shahid saw the first look of a song which was recomposed by Himmesh Reshammiya and he loved the new improved versions. He has also agreed to be a part of promotional music video we will shoot soon,” says Boney, “and so very soon I will be announcing the release date of the film.”
Asked what changes Himesh had brought to the music, he said: “Himesh has used new improved sounds. The film was delayed so long that it needed a fresh look and a new sound. I thought it needed to be composed again and Himesh was sweet enough to agree to do it. I think he has done a great job,” said Boney.