|HSBC Colombo Fashion
Week 2011 at Hilton Colombo next week
Bigger and bolder…
and text by Shabna Cader
The countdown has begun yet again for one of the
most anticipated and glamorous event of the year –
the HSBC Colombo Fashion Week 2011.
It is scheduled to be held on February 4, 5 and 6 at
the Grand Ballroom, Hilton Colombo.
This year’s event will be bigger, bolder and better
than before with 22 Sri Lankan fashion designers and
labels coming together with 12 reputed international
fashion designers for the scheduled three
“We started this event with just three local
designers and this year we have 22 so Colombo
Fashion Week has gone from strength to strength.
2011 will have the strongest line-up yet. This year
we’ll be having a few workshops scheduled focussing
on fashion and designers. The evenings will
obviously host the fashion shows. We will also be
launching the ethical fashion week on the second
night of the show. This will be a unique aspect to
this year’s fashion week and something to certainly
look forward to,” said Ajai Vir Singh, founder of
Colombo Fashion Week at the recently held press
Nick Nicolaou, the HSBC chief executive officer for
Sri Lanka and Maldives, was also present at the
“On behalf of HSBC we are all delighted of being
a part of this for the fourth year. This is more
than an international fashion show; this is an event
that brings the glamorous world of fashion to Sri
Lanka. We are always looking for opportunities to
give our customers a truly global event and this
certainly allows that but also allows uplifting the
local fashion industry. More importantly it will
showcase young, new and talented fashion designers.
This will certainly put Sri Lanka in the forefront
of fashion design. I have no doubt that the glamour
glitz and fashion will be experienced this year as
well and we look forward,” he stated.
This will be the sixth edition of Colombo Fashion
Week and Consultant for the event Prasad Bidapa
highlighted on the fact that there is more talent,
brilliant new and established designers making a
“The country is well on its way in its into becoming
the hub of fashion in South East Asia. The ethical
fashion week will be based in Sri Lanka for the very
first time and that fact alone is also extremely
important. Even India has not being able to do this
so it’s very important for Sri Lanka to be doing
this,” he added.
Hilton Colombo general manager Jerome Auvity
expressed his support by giving an insight to what
the hotel will have in store during the fashion week
– from fashion menus in each of the restaurants and
the fashion pyramid, Hilton Colombo is gearing hard
and well for the HSBC Colombo Fashion Week.
The Hilton Colombo will also be re-launching and
opening the Blue Elephant during all nights of the
The HSBC Colombo Fashion Week is a not-for-profit
event that is committed to uplifting Sri Lanka’s
fashion design industry.
It aims at guiding and incubating young and
potential designers and creates retail and marketing
opportunities for established and new designers by
providing a platform to interact with reputed and
much sought after international designers, members
of the media and independent retail buyers.
It is also an initiative that deals with the related
fields of local fashion retail, crafts and workshops
that include the batik, Beeralu and weaving
communities in the country.
In 2010, HSBC Colombo Fashion Week MOU’s with five
international fashion weeks went into successful
As a result of this, handful Sri Lankan designers
got the opportunity to showcase their unique
collections at these prestigious events.
It has even been called South Asia’s only
international fashion week because it has designers
from other countries and MOU’s with five other
In additional to the regulars of the event, there
will also be some local and international fashion
designers including Acushla, Pearly King, Sarani,
Alecca Carrano and Dimitris from Italy, The Ultra
from Malaysia, Suneet Varma, Gaurav Gupta, Samant
Chauhan, Masaba from India and Laskala from Russia
The workshops to be conducted this year are
partnered by the British Council and will have Sally
Denton, Managing Director, The Trend Boutique (UK)
Ltd speaking on how trends work, how to identify
trends, how to approach buyers, indentifying
markets, key areas of running own labels etc.