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News  


 

Tata may expand Nano sales to Sri Lanka

Tata Motors may expand sales of the Nano, the world’s cheapest car, to countries such as Thailand, Sri Lanka and Bangladesh as early as this year as demand for the egg-shaped vehicle rebounds in India.
“We will go after these markets one after another,” Tata Chief Executive Officer Carl-Peter Forster was quoted as saying in a Bloomberg report.
“The Nano is a raw diamond that needs polishing,” he said at an auto-industry event in Bochum, Germany.
Nano sales are likely to climb to 8,000 to 10,000 cars a month ‘soon’ from a current rate of 6,000 to 7,000 deliveries as the Mumbai-based automaker expands marketing for the model and continues to offer 100 percent financing to customers who can’t afford a down payment, Forster said.
The Nano’s registrations in December rose to 5,784 cars from a record low of 509 in November, Tata Motors said on Jan 1.
The manufacturer has more than doubled warranties and offered easier financing to promote the model.
The December tally, a 60 percent increase from a year earlier, was below the 9,000-car monthly sales record reached in July.
Tata delivered the Nano to its first customer in July 2009. The car, which costs as little as 137,555 rupees ($3,000) in New Delhi, went on sale in India nationwide on Jan 3 through Tata’s 874 dealerships.
Deliveries had been limited to 12 states as the company worked through initial orders and ramped up production at a new factory that opened in June with annual capacity to build 250,000 of the car.
The carmaker is also offering maintenance packages and inviting prospective customers to meetings with Nano owners to overcome the concerns of first-time car buyers.