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China under tourism radar

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The marketing strategy by Sri Lanka Tourism aiming at the China market for the year 2015 was launched in China under the theme of ” Sri Lanka – beauty in my eyes”.

The market head for China at the Sri Lanka tourism promotion bureau Chinthaka Liyanarachchi has stated in the Marketing Plan that a combination of above the line and below the line advertising, travel trade meets ups, focussed one to one meetings with the travel trade and media visits by Chinese journalists to current and new tourism products in Sri Lanka will be highlighted so that focussed deals can be linked to the private sector participants. Separately, join promotions with Air China and screen based marketing will also be implemented quipped the Director Marketing for Sri Lanka Tourism Promotion Bureau Madhubani Perera.

Speaking at the event Chairman of the Sri Lanka Tourism Promotion Bureau Rohantha Athukorala said, “if we can build the new markets in china like Sichuan province, which has 90 million people and 2 million who travel overseas to come to Sri Lanka, we operate 7 flights a week from the current 5 will be ideal so that specific hotels can be targeted in line with the interests and requirements of the target group.”

Founder of ASMET vetaran tourism expert Mervin Fernandopulle mentioned that the need for translators is key and it must be fast tracked if we are really going to make the experience positive to a Chinese traveller. Respected tourism personality and Managing Director for Jetwing Hotels Shiromal Cooray mentioned that ” for the first time we see the detail marketing plan for the Chinese market and as the GSA for Air China in Sri Lanka I am pleased at the focussed development strategy that we are working to build the business in China”.

Meanwhile, Minister for Tourism and Sports Navin Dissanayake had a detail meeting with the President of CCTV Hu Zhanfan on the Marketing Plan 2015 Sri Lanka Tourism and proposed that a MOU be signed on the collaboration between Sri Lanka tourism and CCTV given the focussed development of China that is planned for implementation. Specifically the details included on how the Sichuan province market development program can be supported together with joint promotional content that can be developed and promoted which will be mutually beneficial to both countries.

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