Asia Broadcasting Corporation (Private) Limited., the leader in the radio broadcasting industry in Sri Lanka; announced that it would launch Sri Lanka’s first-ever digital ready/HD ready television channel, under its flagship brand – Hiru, on the 23rd of May, at 6:02am. ABC is home to Sri Lanka’s #1 and most listened to Sinhala Radio Channel - Hiru FM; the #1 and most listened to Tamil Radio Channel - Sooriyan FM; the #1 and most listened to English Radio Channel - Gold FM; and the #1 most listened to English Youth Radio Channel - Sun FM.
Hiru TV will be the single largest investment ever made to set up a television channel in Sri Lanka and is equipped with the next generation technology of Digital Ready and HD Ready.
Launching with islandwide coverage from day one, ABC will revolutionize the country’s television industry by setting up its first television channel. Hiru TV has not only given high emphasis on coverage; it has also put in a lot of effort towards the clarity of transmission as well as quality of delivery. Ensuring such quality standards never seen before in the history of Sri Lankan television, and the technology used by Hiru TV is in par with global giants such as Star World.
“Hiru TV will have unmatched reach and coverage. The quality and clarity of Hiru TV’s transmission is unmistakeable and will give every Sri Lankan home the opportunity to enter into a new era in television,” said Rayynor Silva, Chairman, Asia Broadcasting Corporation Limited.
Hiru TV will be a combination of a general television channel and a music television channel delivering more colour, attitude and personality when compared to the other players in the market.