The Hatton National Bank (HNB) recently opened its 250th customer centre in Walasmulla in the Southern Province of Sri Lanka. This is the 25th customer centre that HNB opened in the South, demonstrating it’s commitment to the people in the South and also aligning itself with the development efforts taking place in these parts of Sri Lanka, says HNB’s Deputy Chief Executive Officer Jonathan Alles.
“Walasmulla presents us with yet another opportunity to serve the agricultural and trading communities, leveraging HNB’s strong micro-finance and SME Banking capabilities, he said in an interview to mark the opening of the 250th customer centre of HNB. It was awarded the ‘Bank of the Year in Sri Lanka by the prestigious Banker Magazine UK.
The following are excerpts of the interview with Jonathan Alles:
Q: Over the years, HNB has expanded its branch network significantly. Can you explain?
Over the past two to three years, HNB has cashed in on the peace dividend and ventured out to open more than 60 customer centers mainly outside the Western Province. With the new found peace, HNB has also played a pivotal role in supporting the development plans of Sri Lanka.
The culmination of the long-drawn domestic conflict offered tremendous opportunities for all banks to spread themselves by opening new customer centers in all parts of Sri Lanka and to promote inclusive banking. In particular, HNB opened around 20 customer centers in the North and East during this period to support the development in this region and to assist the people who had been deprived of basic banking needs for a long period of time. The total number of customer centers in the North and East regions as at March 31, 2013 is 44.
Q: What’s next?
With the opening of the 250th customer center, HNB now has a well-spread, brick and mortar network. This means that HNB is present in all key towns and communities to assist the people of Sri Lanka with its wide range of products and services.
We are now going through a period of consolidation and making all these new branches profitable. To complement our brick and mortar network, HNB is driving its e-banking strategy to reach more places and people and to provide them with convenient banking.
The revamped internet banking solution went live in February 2013, while HNB’s comprehensive Mobile Banking capability was launched at a glamorous event on March 14, 2013 at the 22nd floor Auditorium of HNB Towers.
The revamped E-delivery channels along with the new ATM Switch slated for implementation shortly will improve HNB’s service delivery capability very significantly and, in turn, will provide our valuable clientele flexible convenient, 24x7 state of the art banking, with the choice to do their banking anywhere, anytime using multiple delivery channels.
Also, HNB’s product development capabilities will be greatly enhanced, particularly in the areas of gift cards, travel cards, prepaid virtual cards, remittance products and other wallet based services enabling further collaboration with utility companies, insurance companies, schools, clubs, associations etc.
With new payees being added to the HNB network, our clients will have greater flexibility in making their payments through our electronic channels using HNB’s payment gateway.
Q: HNB has invested substantially on new technology. What are your plans?
A significant investment has been made in the field of information technology in addition to internet, mobile banking and the new ATM switch. HNB also rolled out a new credit system for better credit evaluation, a more streamlined approval process providing better monitoring and control capability of the credit portfolio. In addition, a state-of-the-art Asset and Liability fund transfer pricing system was implemented towards the latter part of 2012 providing critical management information to assist top management and the Assets and Liability Committee in strategic decision making..
To support the branch network, a new Anti Money Laundering (AML) system is being tested at present along with a new leasing system slated for implementation shortly. These two systems will enhance profitability and efficiency in the network.