An American expat living in Australia has sparked a heated debate on social media after he revealed his 'crazy' problem when shopping at Coles and Woolworths supermarkets.
John, who runs a tour guide business in Melbourne and Sydney, shared a TikTok video urging the major supermarket chains to 'get your act together' after he ended up getting lost walking down every aisle trying to search for grocery items.
'I've lived here for six years and I still cannot understand how grocery stores are laid out. I just walked down seven aisles to find ground coffee because the categorisations are just crazy here,' John said in the video.
Clearly confused by the store's layout, John - who's currently living in Melbourne -explained how the signs placed at the end of every aisle only featured three items.
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American expat John living in Australia has sparked a heated debate on social media after he revealed his 'crazy' problem when shopping at Coles and Woolworths supermarkets
'In this case, we have chips, cereal and chocolate. You just have to know intuit all the things that fall under that sub category,' he said.
The shopper said the aisles were 'not consistent' at both supermarket stores.
'Coles and Woolies would change where the eggs are,' he said.
'Sometimes it's by the produce, sometimes it's by the dairy. Which one? You just have to be lost for 20 minutes before you find them.'
John ended the video by saying: 'What the heck Australia.'
Clearly confused by the store's layout, John explained how the signs placed at the end of every aisle only features sub categories so he ended up walking down every aisle (picture of a Coles store)
Many Aussies responded to his video, with some explaining how supermarkets strategically place items around the store to ensure shoppers spend more money.
'Laid out intentionally so you walk past more stuff you don't need that ends up in your basket,' one man said, while another added: 'It's deliberate to make you lap aisles and make impulse purchases.'
Others pointed out that the signs were 'obvious' and 'not that hard to find things'.
'Such an American thing to expect signs showing you where instant coffee is and coffee beans... It's under coffee. Honestly,' one said, while another wrote: 'You can ask an employee or read the sub signs - one literally says "coffee".'
Meanwhile, many agreed with John, with one saying: 'Lived here my whole life and will never get it. I was at Coles that had two dips spread in two different sections.'
Another said: 'I agree with you 100 per cent. I was born here and never been able to figure out the structure.'
While another added: 'I'm from New Zealand and I still struggle seven years later.'