Avoiding the 'nothingburger' effect in government contractor mergers and acquisitions

In love and business alike, the laws of attraction can be obscure. Companies pursue mergers and acquisitions (M&A) for a host of reasons ranging from gaining market share to gaming the tax system. In his recently published research, Brett Josephson, associate dean for executive development and associate professor of marketing at George Mason University, pondered one particularly mysterious M&A motivator: customer strategy.