BAT Rothmans broadens reach of Vuse in vaping market

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By Ko Dong-hwan

BAT Rothmans' Vuse Go Slim 2ml / Courtesy of BAT Rothmans

BAT Rothmans' Vuse Go Slim 2ml / Courtesy of BAT Rothmans

BAT Rothmans' flagship vaping brand, VUSE, has expanded its lineup to include a total of three options, following the addition of large-capacity and slim-type products late last year.

The company has further broadened its reach by expanding the sales regions for the VUSE Go Slim 2ml, signaling a more focused effort to strengthen its position in the vaping market.

BAT Rothmans announced, Monday, that its newest VUSE product, the VUSE Go Slim 2ml, has expanded its distribution from four districts in Seoul to now cover the entire city, as well as Incheon and Busan. Known for its sleek and lightweight design, the VUSE Go Slim 2ml has enhanced accessibility with this expansion.

Leveraging its reputation as the No. 1 vaping brand in the United States, VUSE has introduced a new paradigm to Korea’s e-cigarette market. Industry insiders expect the brand to solidify its presence further with its diversified lineup of three styles and expanded sales regions.

The VUSE Go Slim 2ml has received positive feedback for its slimmer design, which offers excellent grip.

Its ergonomic transparent mouthpiece provides a comfortable user experience while allowing consumers to easily check the remaining liquid at a glance. The device also features ceramic heating technology, which ensures consistent and even flavor delivery. Moreover, it can be used immediately without the need for preheating or charging, adding to its appeal.

The introduction of six new flavors has also been a key factor in its popularity — Cool Fresh, Pearl Spark, Forest Mix, Dark Smooth, Purple Smooth and Blossom Smooth — offering consumers a wider selection of choice to satisfy a variety of preferences.

Enhanced functionality has further contributed to its success.

The boost control button at the bottom of the device allows users to switch to a more intense flavor by pressing down for 1.5 seconds. Additionally, users can lock the device by pressing the same button three times consecutively.

The inclusion of a removable battery enables users to dispose of the battery separately once the liquid is fully consumed, highlighting the product’s practicality.

The lineup for VUSE Go Box 6ml features four of the most highly praised flavors from the VUSE Go 2ml. Like the VUSE Go Slim 2ml, it includes a boost control button for switching to a more intense flavor experience and is equipped with a rechargeable battery for extended usability.

BAT Rothmans sees this distribution expansion as an excellent opportunity for adult consumers who are considering switching to vape products in the upcoming year.

“We plan to continue leveraging VUSE's innovative technology to meet the diverse needs of our consumers, further reinforcing VUSE's identity as a pioneer in the market,” a BAT Rothmans representative said.

Source: koreatimes.co.kr
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