Belief in the malleability of beauty makes people take more risks, study finds

It is hard not to admit the pervasive impact that beauty has on our lives. As of 2023, beauty is the third most popular category among global Instagram influencers, only after music and lifestyle. The ever-growing cosmetics industry valued at 758.4 billion U.S. dollars by 2025—higher than the GDP of Belgium, which is ranked 23rd of the major economies—is evidence that we do care about beauty.