Best practices in new product development: What separates the best from the rest?

No single practice is sufficient for greater innovation performance, say the researchers, overviewing the results of the most recent PDMA's 2021 global survey. The best companies, according to the results, are better at employing multiple types of innovation, but the spend more time on radical innovation, are oriented towards risk-taking, and employ long-term strategies. The results were drawn from responses from 651 companies in 37 countries, the most extensive PDMA survey so far.