Billion-Dollar Startup FabFitFun Faces Revolt Over Pro-Musk Ad

FabFitFun sells subscription boxes filled with products befitting its cutesy name: a cable knit headband, matcha gummies, eyelash serum, a bedazzled handbag. Valued at roughly $1 billion, according to Crunchbase, the company has scaled with the discipline of a tech startup while seeking to project a soft, playful energy to its customers.

So it was curious this week that the firm decided to launch a new advertisement on X, the platform formerly known as Twitter, at a time when many brands have stepped away.

“Happy Holidays!” read the post. “FabFitFun is pledging an additional $100k of X advertising in support of its free speech ideals.” The ad promised new users a mystery gift worth at least $300 if they used an Elon Musk-inspired promo code: “GoFuckYourself.”

Read more at The Daily Beast.