Career benefits of opening for established artists like Taylor Swift revealed in study

Months after its last notes, the residual economic impacts of Taylor Swift's record-setting Eras Tour are still coming into focus. While reports suggest that small businesses, tourism and hospitality and even the National Football League experienced a boost—dubbed "The Taylor Swift Effect"—from the tour, new research from Drexel University looking at how opening for an established headliner can affect the career trajectory of an emerging artist indicates that the Eras Tour might also have helped its opening acts grow their fan bases.