Digital multi-sided platforms transform traditional value chains in business-to-business service sales: Study

Various digital platforms are becoming increasingly common in business-to-business (B2B) activities. They enable building competitiveness and boosting selling and buying. The platforms also offer different ways of building long-term customer relationships in B2B service sales. A recent study found that digital platforms are transforming traditional value chains based on linear value creation towards a platform-based, multi-sided, digital value network.