Dragon's Den's Sara Davies tells Loose Women it's never been easier to start a business

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Multimillionaire Dragon's Den star Sara Davies warns would-be entrepreneurs not to 'romanticise' the idea and says there are hidden sacrifices when building your own business

Businesswoman Sara Davies, 36, returned as a Dragon's Den host last week Says she has noticed surge in young businesses started during the pandemic Multimillionaire and mother-of-two offered her advice to aspiring entrepreneurs Recommended speaking to someone in business for the 'warts and all' story  

By Monica Greep For Mailonline

Published: 09:20 EDT, 8 April 2021 | Updated: 09:56 EDT, 8 April 2021

Dragon's Den star Sara Davies says it's never been easier to start a business, but warned 'not to romanticise' the life of an entrepreneur. 

The businesswoman, who has a net worth of £37million and is the founder of Crafter's Companion, offered her advice to aspiring entrepreneurs after noticing a surge in new businesses started during the pandemic. 

She told during an appearance on Loose Women today, that while friends often  notice the glossy parts of her life, it's not as easy as it looks juggling business and spending time with her sons Oliver, six and Charlie, three. 

Multimillionaire Sara, 36, added that if you are considering a career in business, speak to someone who runs their own company to try and understand the 'warts and all version' of their life. 

Dragon's Den star Sara Davies says it's never been easier to start a business, but warned 'not to romanticise' the life of an entrepreneur

The businesswoman, who has a net worth of £37million, offered her advice to aspiring entrepreneurs after noticing a surge in new businesses started during the pandemic 

'I've had loads of people starting businesses in lockdown', said Sara, 'Loads of people starting candle businesses and resin, all these trends. 

'It's never been easier than it is now to do that and start up, with Etsy and Facebook marketplace.' 

When asked about a potential pitfall as an investor, the mum said it's important that you understand the sacrifices that come with running a business.  

'The one big thing I say to people - loads of my friends see the lovely parts of my life; they see that I can go and do the school run or flex my working hours around the family.

The mother-of-two returned to BBC One show Dragon's Den last week. Pictured L-R; Touker Suleyman, Sara, Deborah Meaden, Tej Lalvani, Peter Jones

When asked about a potential pitfall as an investor, the mum - pictured on the show last week - said to make sure you understand the sacrifices that come with running a business

'They say brilliant I want that, "I'm going to start a business Sara!" The problem is they see the great side, they don't see the times I missed the school sports day because I had an important meeting and we couldn't move it. 

'This is the problem I think people romanticise the idea.' 

She went on: 'Chat to other people in business, in real life not online, because you'll get the warts and all story and when you've had the warts and all story, make sure it's what you want to do.'  

Sara went on to explain how she values feeling an 'emotional connection' with the products that she invests in. 

Multimillionaire Sara, 36, added that if you are considering a career in business, speak to someone who runs their own company

She also explained how she values feeling an 'emotional connection' with the products that she invests in

Speaking of a new plant-based shampoo and conditioner in the forthcoming episode of the show she said: 'It's always been important for me.

'I sell a lot of my products on the shopping channels, and when you go on the shopping channel you have the opportunity to explain the product to people and to tell people why. You don't get that in a store. 

'For Neela's Naturals, if that's standing on the store in the supermarket you may think it is just another shampoo and conditioner. 

'But when you hear the story and you understand why, why is it so important, how is it come to be, you create the emotional connection with the brand, the people behind the brand, and more today than ever before it's so important.' 

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