From 'Money Heist' to 'Squid Game': The 'glocal' strategy that keeps Netflix afloat

Money Heist is the most watched Spanish series of all time thanks to Netflix, which launched it internationally after purchasing it from Atresmedia. The last episode premiered in autumn 2021, a few weeks after the North American company began broadcasting Squid Game, the South Korean series that became the most viewed content on the platform. These successes are no coincidence.