GameStop Stock Tanks During Roaring Kitty’s ‘Disappointing’ Return

Roaring Kitty returned to the public eye in a much-anticipated YouTube stream Friday afternoon, but his viral profit-wielding tactics of old didn’t appear to have the same effect this time around.

Kitty, whose real name is Keith Gill, began his stream more than 20 minutes late with more than a half-million people watching. He pulled on his usual antics, talking endlessly about random things like the Boston Celtics and his birthday, while viewers had their eyes locked on a live chart that—for a majority of the stream—showed GameStop’s stock steadily going down.

The stock, GME, briefly spiked when the stream began with Gill saying nothing for 20 seconds before laughing, smiling, and saying, “Oh, shit.” The share price peaked at just over $38 in those first minutes, but, as Gill rambled on, it started tumbling.

Read more at The Daily Beast.