Generating 'buzz' about new products can influence their success

The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York. Whether it's an upcoming blockbuster movie or a new rollout from major companies like Coca-Cola or Apple, the new research shows how companies might use this type of preannouncement marketing to their advantage.