Inside Trump’s ‘Crazy’ TikTok Plan to Court Hyper-Masculine Men

As Donald Trump glides into his tenth year of defying political gravity—Sunday, June 16, will be the ninth anniversary of his golden escalator ride into the 2016 Republican presidential primary—his campaign is betting on pure vibes and “aura” as a way to attract young men, offsetting his lingering struggles with women voters.

A clear sign of the strategy came this week, in the form of a roughly seven-second video on the campaign’s nascent TikTok page.

Trump once wanted to ban TikTok because of its Chinese ownership but now he has changed his tune. And in his second video on the platform, as the former president stared down a Millennial YouTube star turned professional fighter, as if they were at a weigh-in for some heavyweight bout, lay what could end up being the future of the GOP as the macho man’s party.

Read more at The Daily Beast.