Seen are K-pop act Le Sserafim, left, and SEVENTEEN's unit Hoshi X Woozi. Courtesy of Source Music, Pledis Entertainment
Big names like J-Hope, Jennie, Le Sserafim to compete
By Pyo Kyung-min
As spring arrives this March, K-pop artists are ready to brighten your playlists with fresh, breezy sounds.
From powerhouse groups like Le Sserafim, The Boyz and NMIXX to solo stars J-Hope and Jennie, this month promises more than just a new season — it signals a wave of high-profile releases and a fierce race in the charts.
Leading the comeback lineup is YG Entertainment's 10-member boy band TREASURE, with its new release scheduled for March 7.
The group's upcoming special mini-album, "PLEASURE," includes three new tracks — the title song "YELLOW," along with "SARURU" and "WHATEVER, WHENEVER" — as well as "LAST NIGHT," which was previously released in December to strong fan reception.
Ten-piece boy band TREASURE under K-pop label YG Entertainment will unveil its special mini-album, "PLEASURE," March 7. Courtesy of YG Entertainment
According to YG, the album serves as "a token of gratitude for fans' love." Members Choi Hyun-suk, Yoshi, Asahi and Haruto were deeply involved in its production.
On March 10, Hoshi and Woozi from boy band SEVENTEEN will unveil their collaborative album "BEAM." The duo, who previously worked together on SEVENTEEN's 2017 track "Bring It," have teamed up once again, contributing to all three tracks on the new release.
Just days later, on March 14, HYBE Labels' beloved girl group Le Sserafim will release its latest album, "HOT." The new release serves as the concluding chapter in a three-part project that began with last year's mini-albums "EASY" in February and "CRAZY" in August.
Josh Lloyd-Watson and Lydia Kitto of the British band Jungle contributed to the album's production, bringing an international flair to its sound.
Seen are members of Kpop girl group NMIXX, who will unveil "Fe3O4: FORWARD," along with the lead single "KNOW ABOUT ME" on March 17. Courtesy of JYP Entertainment
On March 17, JYP Entertainment's six-member girl group NMIXX will make their return with the release of their fourth mini-album, "Fe3O4: FORWARD." The lead single, "KNOW ABOUT ME," aims to expand their presence beyond K-pop.
Meanwhile, 11-member boy band The Boyz will also make a full-group comeback on the same day with "Unexpected." The album, the group's first in three months, features 10 tracks, led by the song "VVV."
Girl group STAYC will join the comeback wave the following day, March 18, with the release of its album "S" and its lead single, "BEBE." The group will also kick off its "STAY TUNED" tour, with concerts scheduled for April 12 and 13 at Seoul's Olympic Hall.
Other notable releases include boy band SF9's comeback on March 11, while Starship Entertainment's new girl group, KiiiKiii, is set to make its official debut on March 24.
Seen are K-pop boy band The Boyz, left, and rookie girl group KiiiKiii, who will both release new music this month. Courtesy of INB100, Starship Entertainment
Solo surge
Beyond group comebacks, K-pop solo artists are also ready to steal the spotlight with their March releases. Notable names include BTS' J-Hope and BLACKPINK's Jennie, both set to make their return on March 7.
J-Hope will drop "Sweet Dreams," a pop R&B serenade reflecting his heartfelt desire to love and be loved. The track features American singer-songwriter Miguel, whose smooth vocals, according to J-Hope's agency, BigHit Music, add to the song's charm.
The new song was first unveiled during J-Hope's "HOPE ON THE STAGE" concerts in Seoul, held from Friday to Sunday. He will soon embark on a world tour, performing 31 shows across 15 cities, including Brooklyn, Chicago and Mexico City.
Seen are BTS' J-Hope, left, and Jennie from BLACKPINK, who will both release their solo works on March 7. Couretsy of BigHit Music, Billboard
On the same day, BLACKPINK member Jennie will release her first full-length solo album, "Ruby." The 15-track record includes her previously released singles "Mantra" from last October, "Love Hangover" and "Zen" in January and "ExtraL" in Febrary.
The record has already generated a significant buzz as news broke of Jennie's collaboration with global artists such as Dominic Fike, Doechii, Childish Gambino, Dua Lipa, FKJ and Kali Uchis.
To celebrate her album launch, Jennie will hold a special concert series titled "The Ruby Experience," beginning on March 6 to 7 at the Peacock Theater in Los Angeles, followed by stops at New York's Radio City Music Hall on March 10 and Incheon's Inspire Arena on March 15.
From left are K-pop stars Xiumin from boy band EXO, Yeji of JYP's ITZY and Seulgi of Red Velvet. Courtesy of INB100, JYP Entertainment, SM Entertainment
On March 10 there will be another wave of solo releases. EXO's Xiumin will make his solo debut with an album titled "Interview X" and its title track "WHEE!" ITZY's leader Yeji will also step into the spotlight with her single "AIR."
Meanwhile, Red Velvet's Seulgi will unveil her second solo mini-album, "Accidentally On Purpose" on the same day, featuring the title song "Baby, Not Baby." This comes three years after her solo debut release, "28 Reasons."
English (United States) ·