Mumpreneurs: A growing entrepreneurial force in Chinese society

While much ink has been poured over China's economic growth in recent decades, the contributions of Chinese women often receive less attention. With the pressure of the "three-child policy", being a mother isn't a mere personal choice, it's a part of national demographic strategy. To navigate their lives, many Chinese mothers are now turning to what has been referred to as "mumpreneurship". A January 2024 search for "妈妈创业" (the term in Chinese) showed 69.9 million results on Baidu, China's primary search engine, compared to just 2.6 million English results on Google.