Opinion: Why a Travis Kelce Endorsement Would Mean Even More Than Taylor Swift’s

The conventional wisdom is that celebrity endorsements don’t matter. Bruce Springsteen, denim boss-god that he is, cannot move votes with an endorsement. Neither can George Clooney. And so, we should assume, even Taylor Swift’s Tuesday night endorsement of Kamala Harris won’t do much in November.

But Taylor Swift has an audience, or maybe an army, of (mostly) young women following her. That’s why right-wing pundits lost their collective minds over a potential Swift endorsement last year, branding it a Pentagon psyop. And her endorsement was aimed at those women. She says she’s worried about AI deepfakes. She reminds first-time voters to vote and to vote early. She posts a link to register. Last time she posted that link, 35,000 people registered to vote.

And maybe her endorsement doesn’t matter, because nobody actually thought—despite the AI deepfake that Donald Trump posted—that Taylor Swift was going to endorse Trump. But what about Travis Kelce?

Read more at The Daily Beast.