Social media platforms generate billions in annual ad revenue from US youth: Study

Social media platforms Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter), and YouTube collectively derived nearly $11 billion in advertising revenue from U.S.-based users younger than 18 in 2022, according to a new study led by Harvard T.H. Chan School of Public Health. The study is the first to offer estimates of the number of youth users on these platforms and how much annual ad revenue is attributable to them.