Study finds shoppers' masking compliance influenced their in-store behaviors

As the coronavirus began to spread globally, face masks were recommended in public settings to protect against transmission, and compliance varied significantly. In a new study of people shopping in a large Chinese store in early 2020, researchers examined the motives behind customers' compliance with mask recommendations and how their shopping behaviors changed with the onset of the pandemic. The study found that customers changed their in-store behaviors significantly based on their compliance with masking recommendations.