Study of adolescents' perspectives on commercial profiling, privacy

Researchers at the Department of Social Sciences and Philosophy at the University of Jyväskylä have explored adolescents' awareness of being commercially profiled online and their perspectives on online targeted advertisements. The data for the study consisted of eight focus group discussions (N = 38) conducted between December 2020 and May 2021 with adolescents aged 13 to 16 years in schools across Finland's capital region. The findings are published in the Journal of Children and Media.