The dangers of misaligned product co-development contracts and how they can derail innovation in high-tech firms

Researchers from Mansoura University and University of Guelph published a new Journal of Marketing study that examines how misaligned contracts can erode innovation outcomes of high-tech firms. The study, titled "Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies," is authored by Nehal Elhelaly and Sourav Ray.