The secret to building a large follower base on social media: Harness the power of nearby influencers

Researchers from Reichman University and Columbia University, University of Basel, Ben-Gurion University of the Negev, and University of Mannheim have published a new article that examines why individuals and firms aiming to build a large follower base might be better off focusing on their own follower base rather than cherry-picking remote influencers.