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There’s one piece of clothing that everyone (well... almost everyone) wears on a daily basis: underwear. You probably don’t think twice about putting on this undergarment each morning, but what if we told you that there’s a new underwear brand changing the landscape with its genderless designs and inclusive sizes? Enter IPHIS (pronounced eee-fees).
The genderless underwear brand, IPHIS, was launched in June 2023 by TikTok star Noah Beck. With 33.9 million followers, Beck has captured the hearts of internet users with his trending videos and relatable personality. After years of creating online content, Beck decided to take a step into the undergarment space.