A couple of years ago, at the age of 49—three decades removed from an FBI drug bust that sent him to prison, and 24 years into his career as an ex-con turned stand-up comedian—Ali Siddiq was still seeking his big break in show business.
Siddiq’s debut special, It’s Bigger Than These Bars, found him back in a Texas jail performing for inmates, but it came and went on Comedy Central after a few airings in 2018. The following summer, NBC put him in primetime where he competed against a similarly then-unknown Matt Rife on Bring The Funny (Siddiq won that round).
But come 2022, Siddiq, just like Rife, found himself on his own, producing and releasing his next stand-up special straight to his YouTube channel. And just like Rife, Siddiq’s career and fame have skyrocketed since. The Domino Effect: Part 1 has earned more than 15 million views in just over two years, and landed Siddiq on multiple year-end best of 2022 comedy lists. But unlike Rife, Siddiq’s viral fame has yet to lead to a lucrative Netflix deal, even while he continues to rack up massive viewership on YouTube.