This Personalized Men’s Grooming Brand Picks Out a Bespoke Cologne for You

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If you’re looking for a little help streamlining your daily grooming routine, Hawthorne’s customizable self-care platform has you covered, from your skincare lineup to the cologne you spritz before you’re out the door.

It starts with Hawthorne’s quiz, which gets right down to the basics, asking you about your skin type, grooming preferences, favorite scents, how often you wear deodorant, and even your favorite drink to help pick out your signature scent (I’ll take an old-fashioned, please!). Then, the brand takes your responses to create a personalized self-care routine tailored to your skin and hair type, lifestyle, and grooming goals.

Read more at The Daily Beast.