TikTok's #tradwife trend rejects modern feminism, appeals to diverse members

A new University of Hawaiʻi at Mānoa study explores anti-feminist themes within TikTok's "tradwife" (short for "traditional wife") community, where women promote traditional gender roles with men as breadwinners and women as homemakers. While they are often seen as lifestyle influencers, the study, led by Rebecca Stotzer and Ashley Nelson in the Thompson School of Social Work and Public Health, uncovered deeper ideological messages.