Wall Street Journal Boss Emma Tucker Wants to Go ‘Audience First’

Wall Street Journal Editor-in-Chief Emma Tucker has outlined her vision for the paper following the completion of a months-long content review, Confider has learned.

Tucker, who joined the Journal from the Sunday Times in London in February, addressed the newsroom at a recent all-hands meeting to detail her “audience first” strategy and emphasize the need for the writing in the Journal to be more engaging.

“Our review found that the most powerful thing we can achieve in the newsroom is to better engage readers with our digital products with a view to reducing churn,” Tucker emailed staff following the Sept. 21 meeting. “Specifically, we will think more deeply about journalism that brings readers back to our digital products more often and has them reading more while they’re with us.”

Read more at The Daily Beast.