Where Is Michael Jordan in Ben Affleck’s Air Jordan Movie?

2 years ago 724

Amazon Studios

Now, I’m not much for sports, but are football fans going to enjoy seeing an ad about a basketball player during Sunday’s Super Bowl? Much less one that pussyfoots around the star athlete it’s actually about?

Air—the new film directed by Ben Affleck, co-starring Affleck and his BFF Matt Damon, out April 5—aims to hook sports fanatics already glued to their televisions with its first televised trailer drop this Sunday. But ahead of the $7 million ad slot, Amazon Studios has released the trailer online for anyone who just can’t wait to see how cinema rallies around the white guys who made Michael Jordan’s flagship Nike collaboration a reality.

The trailer opens with the voice of Rob Strasser (Jason Bateman), former head of marketing at Nike, saying that “1984 has been a tough year.” Everything at the brand is down: growth, sales, and morale. Nike has been going head-to-head with iconic shoe brands like Converse, and it’s being mopped across the floor. In a hail-mary act of desperation, Nike co-founder Phil Knight (Affleck) brings in renegade marketing exec Sonny Vaccaro (Damon) to shake things up for the brand’s next move.

Read more at The Daily Beast.

Source: www.thedailybeast.com
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