Why did life evolve to be so colorful? Research is starting to give us some answers

Picture a primordial Earth: a world of muted browns, grays and greens. Fast forward to today, and Earth teems with a kaleidoscope of colors. From the stunning feathers of male peacocks to the vivid blooms of flowers, the story of how Earth became colorful is one of evolution. But how and why did this explosion of color happen? Recent research is giving us clues into this part of Earth's narrative.