Yeti’s New Spring Colors Are Inspired By King Crab and Agave Harvesters

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Come Mar. 18, we’ll be in the midst of spring, but if you look around, you’ll already see the season in full bloom—and it’s not just the buds and blossoms. Brands are releasing colorful collections gracing everything from clothes to home goods, but there’s one particular release we’re seriously swooning over this season: Yeti’s newest limited-edition colors: King Crab Orange and Agave Teal. Best of all? There’s a story behind its new color drops.

Yeti’s newest hues are not just a random pick off the paint palette; they’re inspired by the hard-working, behind-the-scenes harvesters in both the conservation-conscious king crab waters in the Northern Pacific and Mexico’s agave farms—the essential lifeblood for tequila.

Read more at The Daily Beast.