BAT Rothmans Song Young-jae / Courtesy of BAT Rothmans
By Sah Dong-suk
BAT Rothmans, a part of British American Tobacco’s global network, is dedicated to building an environment where employees feel valued, supported and empowered. This dedication to a high-performance and people-centric culture is what makes BAT Rothmans not just a great business but a great place to work. Now BAT is operating in about 175 markets with manufacturing facilities in over 40 countries.
BAT Rothmans plays a key role in BAT’s vision of “Building a Smokeless World” by offering its customers the choice to switch to potentially reduced risk products such as the vaping brand Vuse and the heated products of glo beyond conventional cigarettes such as Dunhill.
“At BAT Rothmans, we believe our greatest strength is our people. A company’s success is driven by its employees, and our goal is to create an environment where every individual can reach their full potential,” said Song Young-jae, country manager of BAT Rothmans.
Since taking office in 2024, his focus has been on reinforcing a culture where employees feel inspired to grow, innovate and contribute meaningfully to the company’s transformation.
This commitment to people has earned BAT Rothmans recognition as one of Korea’s Top 100 Best Workplaces by Great Place to Work Korea for three consecutive years. To support employees in balancing their personal and professional lives, the company offers comprehensive benefits beyond industry standards. These include paid fertility treatment leave, extended fully paid paternity and flexible working arrangements, including remote work for employees with young children. As a result of these efforts, every employee who has taken parental leave has successfully returned to work, demonstrating the effectiveness of BAT Rothmans’ workplace policies.
Looking ahead, BAT Rothmans has a clear goal — to make the company the best place to work. “A truly great workplace is one where people feel inspired, supported and empowered to grow,” Song said.
By continuing to invest in its people, push boundaries and lead with purpose, BAT Rothmans is building a better tomorrow — not just for the company, but for everyone who is part of it.
English (United States) ·